Customer focus is UPM’s highest priority
Throughout the years, Opticom has promoted the significance of conducting regular customer satisfaction surveys to many of its clients. Conducting these surveys and, more importantly, acting upon the results so that customer relations can be further strengthened, has helped many of our clients to strengthen their market position. UPM is one of Opti...Continue reading →
What is the key success factor in pharma commercialisation today?
A successful product introduction in the pharmaceutical industry has usually been based on market access, price and reimbursement strategies. However, during the last couple of years, large changes have occurred in the medical and healthcare systems, in patients’ expectations and involvement, as well as concerning influence and expectations from ...Continue reading →
Customer research
Given our extensive experience in conducting global customer research, clients often rely on Opticom to develop their skills of listening to the market, to base their decisions on market facts and to embed the customer´s voice in their companies DNA. Successful companies do not just focus on what their customers want, but put the customers at the ...Continue reading →