Where did your kitchen table grow?
You probably don’t have the faintest idea. But, it is an important question to ask. Not only for you, but the entire globe. Think about how much you care about the food you eat. You ask questions, such as; were the hens happy laying the eggs? Did the cows eat well? Are the carrots grown organically? Or did the peas get sprinkled withContinue reading →
Trend Report 2025 - what’s happening in the Swedish pharmaceutical industry?
För att läsa nyheter på svenska, klicka här. In the newly published sixth edition of Opticom’s annual industry study, the focus is on the future. The report involved the participation of 148 representatives from 58 different companies in the Swedish pharmaceutical industry who have looked in the crystal ball and tried to predict what SwedishContinue reading →
Brand tracking surveys
Annually Opticom talks to more than 30 000 printers, converters, and other professionals dealing with paper, board and other forest products in order to define brand equity through measuring and tracking brand awareness, brand performance, buying behaviour and brand loyalty among important end-users in Europe. Regular editions of our brand andContinue reading →