Celebrating 30 years as advisors to the Global Forest Industry (1987-2017)
There are many people who have been part of Opticom’s history and have been valuable in contributing to our success. Our roots stem from research and analysis, which has provided our clients with true customer knowledge. This knowledge has served as the foundation for decisions that aim at creating bottom line value for our customers acrossContinue reading →
Opticom donates to the International Children's Villages
Opticom is proud to announce that 10,000 SEK was donated to the International Children's Villages as a result of telephone and face-to-face qualitative interviews on behalf of the participants.Continue reading →
Car for sale. Who cares?
Think of the word “chevalier” At first hand, it implies that a man is chivalrous. A knight, as it was called way back in the day. Someone who was quite well off. Had a good hand with the ladies. A charmer. But if you do your linguistic (i.e. French) research right, it is far simpler than that. It means a guy who owns a horse. No more, no Continue reading →