Reseller brands stand still in Opticom’s office paper ranking
Opticom International Research now presents the results of the 11th edition of the “Brand Equity Tracking Survey - Office Paper”. This industry standard benchmark survey for office paper brands has been conducted among 2 100 professional end-users across 7 countries in Europe. The countries covered are Germany, France, the United Kingdom, Italy...Continue reading →
New patient law in Sweden likely to affect all stakeholders in health care
The Swedish government decided on 24 March 2011 to call for a special investigator to submit proposals on how the patient's position in and influence over health care can be strengthened. The study has adopted the name of Patient Power Inquiry (Patientmaktsutredningen). Yesterday, the study submitted its interim report Patient law (SOU 2013:2). ...Continue reading →

Tailor-made research
Often clients come to Opticom with a specific issue in mind that they would like to address. To fit these needs in the most optimal way, Opticom can tailor-make research projects and adjust both method as well as scope. Opticom frequently conducts large scale market studies in order to identify relevant segments, their demands and what to focus on ...Continue reading →