The seven lives of a tree. Sustainable enough?
Take a closer look at the cardboard box that you just opened, or the newspaper you finished reading, or the bag of toilet tissue you recently bought. In an earlier life, they all used to be trees. Or rather, the cellulose fibres these products are made of used to be trees. But since then, the fibres have made a long journey. Let’s start fr...Continue reading →
LIF inaugurates new premises - and we were there!
För att läsa nyheter på svenska, klicka här. LIF - the research-based pharmaceutical companies' association - inaugurated their new premises at Sveavägen 63 in central Stockholm. Of course we were there. LIF President Anders Blanck began the inauguration by presenting the new premises as the new meeting place for anyone who wants to discus...Continue reading →
Customer research
Given our extensive experience in conducting global customer research, clients often rely on Opticom to develop their skills of listening to the market, to base their decisions on market facts and to embed the customer´s voice in their companies DNA. Successful companies do not just focus on what their customers want, but put the customers at the ...Continue reading →