Incada, Tambrite and Invercote are the most valuable brands among consumer goods brand owners
Stockholm, Sweden, July 07, 2016 – Opticom International Research now presents the results of the 7th edition of the “Brand Equity Tracking Survey – Cartonboard: Brand owners”. This industry standard benchmark survey for cartonboard brands has been conducted among 351 consumer goods brand owners across 8 countries in Europe and active in o...Continue reading →
Opticom donates to the International Children's Villages
Opticom is proud to announce that 10,000 SEK was donated to the International Children's Villages as a result of telephone and face-to-face qualitative interviews on behalf of the participants. Certificate Continue reading →
Stakeholder management
In a time where the roles and responsibilities of all stakeholders in healthcare have changed considerably, pharmaceutical companies face different challenges and opportunities compared to ten years ago. It is no longer sufficient to provide individual stakeholders with information through direct dialogue and indirect communication: stakeholders no...Continue reading →