Mikael Selling, Co-founder of Opticom, speaks at the Europulp/Utipulp Annual Seminar in Barcelona September 12
Mikael's speech focused on “The global consumer perspective on the environment and sustainable forestry”. Consumers around the globe get more environmentally conscious, their concerns are rapidly growing, and we are all aware of that. Most of us wants to do the right thing, but sustainability is a complex matter. Mikael presented results fromContinue reading →
Our mission was to bend the trend – And we did!
Francesco De Rosa, with vast experience from the international pharma industry at various prominent positions within sales, brand and business managing, gives the background to one of his first experiences with Opticom International Research: “At the time, I had taken over a very important Pfizer brand with a five-year legacy of declining marketContinue reading →
Opticom announces new customer experience management partnership
Opticom are pleased to announce our partnership with SynGro, a world leader in customer experience management technology. SynGro share our commitment to turning customer feedback into valuable insight to drive strategic action and tangible value. Today’s business benchmark “Customer Experience” Gartner defines customer experience managementContinue reading →