Opticom launches the 2016’s edition of the Cartonboard Brand tracking study
The research consists of telephone interviews with cartonboard converters and brand owners across six end-use segments: Cosmetics, perfume & beauty care, Pharmaceuticals & healthcare, Chocolate & confectionery, Chilled & frozen food, Dry food and Wine & spirits. About 600 professionals, responsible for selecting and/or purchasin...Continue reading →
Trend Report 2025 - what’s happening in the Swedish pharmaceutical industry?
För att läsa nyheter på svenska, klicka här. In the newly published sixth edition of Opticom’s annual industry study, the focus is on the future. The report involved the participation of 148 representatives from 58 different companies in the Swedish pharmaceutical industry who have looked in the crystal ball and tried to predict what Swed...Continue reading →
Customer satisfaction research
With an extensive experience in conducting customer satisfaction research, clients often rely on Opticom to interview their key customers to find out how satisfied they are. At times, however, respondents for customer satisfaction surveys include many of Opticom’s own clients, both when interviewing companies distributing paper, but also when pap...Continue reading →