Celebrating 30 years as advisors to the Global Forest Industry (1987-2017)
There are many people who have been part of Opticom’s history and have been valuable in contributing to our success. Our roots stem from research and analysis, which has provided our clients with true customer knowledge. This knowledge has served as the foundation for decisions that aim at creating bottom line value for our customers acrossContinue reading →
Trend Report 2025 - what’s happening in the Swedish pharmaceutical industry?
För att läsa nyheter på svenska, klicka här. In the newly published sixth edition of Opticom’s annual industry study, the focus is on the future. The report involved the participation of 148 representatives from 58 different companies in the Swedish pharmaceutical industry who have looked in the crystal ball and tried to predict what SwedishContinue reading →
Customer satisfaction research
With an extensive experience in conducting customer satisfaction research, clients often rely on Opticom to interview their key customers to find out how satisfied they are. At times, however, respondents for customer satisfaction surveys include many of Opticom’s own clients, both when interviewing companies distributing paper, but also whenContinue reading →