What will future customers want from their paper?
What will future customers want in terms of paper, quality, feel and form? That is probably the industry’s million dollar question and it might be an impossible one to answer. But Holmen Paper is never afraid to tackle big, difficult or complex questions. So how can we go about determining what future customers will want from their paper and w...Continue reading →
Abbott Diabetes Care: Opticom as a strategic partner
Fierce competition between suppliers characterises the market for blood glucose meters with the additional challenge that this market is strictly regulated by public procurement. All blood glucose meter suppliers are fully dependent on getting their meters on tender in as many counties as possible. A customer can only obtain disposables (test strip...Continue reading →
Focus groups: Why, when and how?
The focus group method is a qualitative market research method and is excellent when you do not only want to know what people think but rather why they think the way they do. Since you talk to fewer people in qualitative research than in quantitative, and since you have exploratory discussions rather than everybody being asked the same questions, q...Continue reading →