The seven lives of a tree. Sustainable enough?
Take a closer look at the cardboard box that you just opened, or the newspaper you finished reading, or the bag of toilet tissue you recently bought. In an earlier life, they all used to be trees. Or rather, the cellulose fibres these products are made of used to be trees. But since then, the fibres have made a long journey. Let’s startContinue reading →
LIF inaugurates new premises - and we were there!
För att läsa nyheter på svenska, klicka här. LIF - the research-based pharmaceutical companies' association - inaugurated their new premises at Sveavägen 63 in central Stockholm. Of course we were there. LIF President Anders Blanck began the inauguration by presenting the new premises as the new meeting place for anyone who wants to discussContinue reading →
Why conduct market segmentation?
Market segmentation is used as a strategic marketing tool for defining markets/customer groups and to decide which ones to focus on. An organisation cannot satisfy the needs and wants of all customers - to do so may result in a waste of company resources. Segments with customers that fit the company strategy and offering should be prioritizedContinue reading →