Holmen Paper: Satisfied customers
Customers’ positive attitude towards Holmen Paper has improved, according to this year’s customer survey by market analysts Opticom International Research. Customers now give Holmen Paper higher marks for service and support than in previous surveys. Anders Gyllenhammar, Vice Presi...Continue reading →
What is the key success factor in pharma commercialisation today?
A successful product introduction in the pharmaceutical industry has usually been based on market access, price and reimbursement strategies. However, during the last couple of years, large changes have occurred in the medical and healthcare systems, in patients’ expectations and involvement, as well as concerning influence and expectations from ...Continue reading →
Consumer Lab
The Consumer Lab® is a platform that combines market research and constructive interaction with consumers in the direct or close environment of the retail product in question. In discussing a range of issues with both existing and potential customers directly on site in stores, the overall aim is to enhance the true knowledge about consumer opinio...Continue reading →