Where did your kitchen table grow?
You probably don’t have the faintest idea. But, it is an important question to ask. Not only for you, but the entire globe. Think about how much you care about the food you eat. You ask questions, such as; were the hens happy laying the eggs? Did the cows eat well? Are the carrots grown organically? Or did the peas get sprinkled withContinue reading →
LIF inaugurates new premises - and we were there!
För att läsa nyheter på svenska, klicka här. LIF - the research-based pharmaceutical companies' association - inaugurated their new premises at Sveavägen 63 in central Stockholm. Of course we were there. LIF President Anders Blanck began the inauguration by presenting the new premises as the new meeting place for anyone who wants to discussContinue reading →
Workshops that result in action!
Better understanding customers and other important stakeholders is critical to become a market leader ... but not as easy as it sounds if you are missing the step of making sure valuable learnings result in actions that are ready for implementation. Opticom does not only gather strategic input from defined target groups, but also helpsContinue reading →