The power of knowledge
Some time ago I wanted to rent a car and walked into an Avis office. On the counter there was a sign that read: “Avis needs you. You don’t need Avis”. It can hardly be expressed more simply than that, says Mikael Selling, Opticom International Research, in his column for Papernet. We really need our customers, regardless of the products we...Continue reading →
New patient law in Sweden likely to affect all stakeholders in health care
The Swedish government decided on 24 March 2011 to call for a special investigator to submit proposals on how the patient's position in and influence over health care can be strengthened. The study has adopted the name of Patient Power Inquiry (Patientmaktsutredningen). Yesterday, the study submitted its interim report Patient law (SOU 2013:2). ...Continue reading →
Brand tracking surveys
Annually Opticom talks to more than 30 000 printers, converters, and other professionals dealing with paper, board and other forest products in order to define brand equity through measuring and tracking brand awareness, brand performance, buying behaviour and brand loyalty among important end-users in Europe. Regular editions of our brand and s...Continue reading →