Leading cartonboard suppliers reaffirming their positions among carton converters – results show there is a clear correlation between spontaneous awareness and purchased brand
Opticom International Research today announces the results from “The Brand Tracking Survey – Cartonboard for consumer packaging 2014” defining and ranking the most valuable cartonboard brands in Western Europe according to carton converters. The ranking of brands, the Opticom Brand Equity Index, takes into account both awareness of and...Continue reading →
Industry study shows collaboration is the key to opportunies
Collaboration is the key to a more holistic view and good health economics and the pharmaceutical industry should be a key player in this. At the same time, it may be high time for the pharmaceutical industry to revise not only its own strategies, but also its self image: To dare to stand for and communicate what the industry actually does and can ...Continue reading →
Brand tracking surveys
Annually Opticom talks to more than 30 000 printers, converters, and other professionals dealing with paper, board and other forest products in order to define brand equity through measuring and tracking brand awareness, brand performance, buying behaviour and brand loyalty among important end-users in Europe. Regular editions of our brand and s...Continue reading →