Reseller brands stand still in Opticom’s office paper ranking
Opticom International Research now presents the results of the 11th edition of the “Brand Equity Tracking Survey - Office Paper”. This industry standard benchmark survey for office paper brands has been conducted among 2 100 professional end-users across 7 countries in Europe. The countries covered are Germany, France, the United Kingdom, Italy...Continue reading →
Abbott Diabetes Care: Opticom as a strategic partner
Fierce competition between suppliers characterises the market for blood glucose meters with the additional challenge that this market is strictly regulated by public procurement. All blood glucose meter suppliers are fully dependent on getting their meters on tender in as many counties as possible. A customer can only obtain disposables (test strip...Continue reading →
Stakeholder management
In a time where the roles and responsibilities of all stakeholders in healthcare have changed considerably, pharmaceutical companies face different challenges and opportunities compared to ten years ago. It is no longer sufficient to provide individual stakeholders with information through direct dialogue and indirect communication: stakeholders no...Continue reading →