-Part of the Opticom Group-

Staffing & Recruitment

Integration of International Experience and Academic Competence

“Kärleksinvandrare/Love immigrants”

 Anette Eng

Anette Eng

CEO, Opticom International Talents

Opticom Group pre-launching new business focused on Staffing & Recruitment

The global research, consulting and communication company Opticom Group is launching Opticom International Talents, a company that will offer staffing and recruitment of talented and qualified professionals with an international background and expertise.

Opticom International Talents offers staffing & recruitment services within marketing and sales, customer support, global project/product management, communication and research. We offer talented and qualified professionals with an international background, trained and coached co-workers that are quality approved by Opticom.

Opticom Group has for more than 30 years recruited, trained and developed more than 1,500 international talents from more than 110 countries to manage our consulting projects for demanding corporations on a global level. Our talents have a variety of academic backgrounds and educations within marketing, economics, engineering, communication as well as medical degrees. Most of them also have work experience from their country of origin, resulting in vital understanding of different cultures and business climates. After having worked at Opticom, many of these talents have continued a successful career in both medium and large global companies.

“We love to further develop talents and we believe that the combination of international experience and academic competence is a great ASSET TO many growing companies. Diversity and integration are two important missions, which we have found that many companies are interested in being part of.

We have worked more than 30 years with staffing our projects with well-educated immigrants (kärleksinvandrare/love immigrants) from all over the world. It has been a fantastic experience for me during 17 years. I have met so many fantastic individuals, some of them still working in our group and many in other interesting companies.

Now is the right time to offer this service to other companies with similar needs for international talents. We are seeing a great deal of interest in our staffing and recruitment services and we have now started working with the first customers,” says Anette Eng, CEO of Opticom International Talents.

Our definition of  “Kärleksinvandrare/loveimmigrant”?

A person who has come to Sweden to make a life with their Swedish partner. They have often met each other abroad or in Sweden during studies or travels. These immigrants like many others often have a hard time finding jobs within their fields of expertise because of the fact that they do not speak Swedish yet. We have never cared about that fact since our office language is English and their working languages is their native tongue. Our staff learns Swedish during the time they work with us, they study part time at SFI or other schools and when they do find jobs within their field it often helps that they have the work experience and references from Opticom.

For further information, please contact: Anette Eng

www.instagram.com/opticom_international_talents/

anette@opticom.se

www.opticom.se

www.opticomgroup.se

About Opticom Group

Opticom Group offers global research, consulting, communication and staffing & recruitment. Our mission is to help our customers create value by transforming data and knowledge into strategic advice and efficient communication. We are a truly global company covering over 30 nationalities and active on 6 continents from more than 110 countries.

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Niko Kujala has been working within the product segment of breakers and switches at ABB Protection and Connection in Vaasa, Finland since 2011 and he has held different international positions within both sales and production. He gives the background to his first experience with Opticom International Research: We knew that we wanted to conduct customer satisfaction research on a global level in order to better understand our customers’ needs, basically asking them: What were the needs in different fields and what do we as a supplier need to do better?

Niko ABB
Niko Kujala, Global Sales support Specialist, ABB Protection and Connection

In the process of selecting a market research agency, the ABB team had five competing potential suppliers providing quotes to look into. Niko continues: After evaluating the different options, we found that Opticom’s offer was by far the clearest, it was obvious that Opticom had made an effort to get to know our business and therefore understood our needs. In addition to that, the price level was also good.

Niko says that the quick initial response to any question that ABB had concerning the designed project as well as the smooth communication with the Opticom project team overall were further factors that tilted ABB to choose Opticom in the end.

The customer satisfaction survey covered more than 20 countries worldwide, with strong involvement from the local offices to make sure the most important customers per market were interviewed.

We got very valuable insights concerning client needs in in an ever more competitive market: what our clients appreciate about our products and services, how we can help them improve their own business, and also indications on where there is still need for improvement.

Niko explains that a lot of actions have been taken by them at ABB after the results in the final report were presented and statistical files and individual interview transcripts were delivered. Most decisions concern increasing and improving their direct communication with clients. He reveals that their business has grown since the research was completed and that the insights definitely have further supported this growth.

When asked what he would regard as the main benefits with this specific project, Niko points out that it was easy doing business with Opticom, that the communication was always smooth, the offer was prepared really well and that Opticom understood our needs in this kind of research right away. Therefore, wrapping up, he would definitely recommend that ABB would go with Opticom again, whenever the need for market insights arises.

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Almedalen 2017 logos website

 

Wisby Strands Veranda & Taverna

 

After Work Almedalen

Onsdag 5 juli 2017 kl. 17:00 – 19:00

Wisby Strands Veranda

Opticom, Adxto & Mimerex
arrangerar även i år ett gemensamt mingel för våra kunder.
Vi bjuder på rosé, tilltugg samt ett lättsamt samkväm med kollegor i branschen.
Vi kommer vid tillfället att informera om våra verksamheter.

Vi hoppas att du vill komma och ser fram emot att träffa dig!

Varmt välkommen önskar
Carl Michael Bergman, Helena Östregård, Pontus Torstensson och kollegor

Tyvärr har vi ett begränsat antal platser, så anmäl dig gärna så snart som möjligt: Anmälan
Om du får förhinder, meddela oss gärna via: almedalen@opticom.se

Vill du veta mer om vad vi på Opticom, Adxto och Mimerex arbetar med? Kontakta oss gärna eller besök våra hemsidor:

Carl Michael Bergman, VD, Opticom: carl.michael@opticom.se  Opticom Group Opticom International Research

Helena Östregård, VD, Adxto helena.ostregard@adxto.com Adxto

Pontus Torstensson, VD, Mimerex pontus.torstensson@mimerex.com Mimerex

 

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Health Logos June 2017

We at Opticom are happy and grateful for the valuable partnerships and inspiring journey we have been part of the last 30 years!

We thank all our clients for trusting Opticom with important projects, and we also thank all of our co-workers and business partners for their hard work and commitment to Opticom.

Our roots stem from research and analysis, which has provided our clients with true customer understanding. This understanding has served as the foundation for decisions that aim at creating substantial value for our customers in Health, Forest Products and Industrial Goods. Numerous client testimonials show that research pays off.

Over the years, we have added Consulting to our offering, helping our clients to use real-world insights to improve business decision making. Research and Consulting are the two disciplines that we have built our success upon: it has been our privilege to serve an incredible list of globally leading companies.

In 2014, we added Communication as the third leg of our business, and thus today we at Opticom Group feel honoured to offer global research, consulting and communication.

Today we are very much looking forward to the next 30 years and beyond. We can assure you that we will continue to be passionate about understanding your key challenges and in finding solutions that deliver true value.

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Francesco De Rosa, with vast experience from the international pharma industry at various prominent positions within sales, brand and business managing, gives the background to one of his first experiences with Opticom International Research: “At the time, I had taken over a very important Pfizer brand with a five-year legacy of declining market shares and I needed to get a 360 degree understanding of the decision-making process within the growth hormone therapy area” he explains and continues: “My scope was clear: bend the trend!”.

To gain this crucial understanding, Francesco turned to Opticom, a company which had previously delivered very good and useful results in projects for another pharmaceutical brand he had worked with. In the project of close co-operation that followed, Opticom conducted about 100 qualitative interviews with parents, paediatricians, and nurses to understand their different needs and reasoning within this therapy area.

The research discovered many “leaks” that delayed children’s access to treatment as well as large regional differences. Based on Opticom’s comprehensive analysis of the patient journey and treatment rationales, Francesco was able to change his company’s strategy, including a relocation of resources, better aligned to the customer landscape, as well as to improve communication around the value of treatment. In addition, the team could optimize its different support tools to physicians, nurses and parents, in order to facilitate earlier diagnose and better compliance.

Furthermore, Francesco and his colleagues came up with an improved treatment device to deal with an issue rated very important among respondents in the survey: Ease-of-use.

He describes the direct impact of this new, very valuable market knowledge: “Thanks to the new insights we designed a new device for the treatment of growth hormones deficiencies among children in order to meet the single most important factor in the choice of treatment: Easy-of-use of the device. This resulted in a patent available in more than 100 countries worldwide”.

As a result of the new strategy, the brand soon turned decline into growth and has been continuing this positive development ever since.

According to Francesco, the generation of updated customer insights is key to their business. Understanding both traditional and non-traditional stakeholders, their needs, as well as the patient journey and the decision-making process is fundamental in forming a successful business strategy.

In these situations you need a consulting company with a strong focus on quality, and with a thorough process for both research as well as analysis that delivers real and actionable results. That is where Opticom comes in as a very valuable partner with the staff’s vast knowledge and experience of the pharma industry:  “They are methodical in their understanding of customer needs and in making sure that the setup of the project, from the very start to result implementation, is consistent and with a great focus on details and delivery” says Francesco, who would definitely engage Opticom again to gain strategic insights and/or to facilitate optimized communication.

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