Opticom International Research today announces the results from the 3rd edition of the pan-European “Brand Equity Tracking Survey – Cartonboard for Consumer Packaging”.
This study is ranking brands of virgin fiber cartonboard on how well-known they are in the market, how well they meet customers’ expectations on a number of quality performance criteria as well as the loyalty towards them. The study further identifies buying behaviour and purchasing power trends. The results are based on interviews with more than 700 professional cartonboard buyers among both converters and brand owners from selected end-use segments in Western Europe.
Iggesund Paperboard is strengthening its position and its brands should be considered to be the two most valuable brands in Europe. Korsnäs continues to climb in the ranking list with Frövi and Stora Enso is both a winner and a looser with Neocart tumbling down while its corporate brand is rising. M-real is gaining with Simwhite/Simcote but is the biggest looser with Avanta falling out of the ranking list.
In contrast to the results for converters, it is harder to say who should be considered to be the strongest players among brand owners. Iggesund and Stora Enso do not take a lead that is as strong as among converters, whereas Korsnäs and M-real appear to have succeeded better in reaching out to this important customer group.
Please access the full news release by clicking on the following link:
News Release Top European Cartonboard Brands 2008
Should you have any questions, please don’t hesitate to contact Marijn van der Sluijs at +46 8 50 30 00 00 or by e-mail at marijn(at)opticom.se.