Some of our clients:

3, Aftonbladet, Assa Abloy, BBDO Ehrenstråhle, Expressen, IKEA, MIPS, Moltex, Ogilvy Discovery, Publicis, Recommended, Renault, SBC, Schwarzkopf & Henkel, Silja Line, Situation Sthlm, Sony, Spendrups, Swedish Match, Sörmlands Sparbank, Telia, Volvo
Given the variety of Opticom’s research methods and international reach, it is not surprising that also companies in the field of consumer goods and services turn to Opticom when looking for consulting to ensure they can make better business decisions.
IKEA: Continuous market research is absolutely crucial for a sound business development
During the past decade the global market for rugs has been growing steadily and even though rug sales at IKEA have grown as well, it has not matched the general growth figures of the segment, leading to IKEA losing market shares. Therefore IKEA a few...Continue reading →

MIPS: This study has boosted our self-confidence
How do motor cycle riders see upon safety and the use of motor cycle helmets? More importantly, are they willing to pay for a safer helmet? When entering the motor cycle helmet segment, questions such as these were on MIPS AB’s mind. MIPS AB was...Continue reading →

Aftonbladet: Marketing managers are increasing web advertising
Seven out of ten media agency consultants that are working with digital media expect to see increased budgets in 2009. Half of all marketing managers will increase their budgets assigned for web advertising. Aftonbladet.se has with the help of Opt...Continue reading →

01-02-2013: New patient law in Sweden likely to affect all stakeholders in health care
The Swedish government decided on 24 March 2011 to call for a special investigator to submit proposals on how the patient's position in and influence over health care can be strengthened. The study has adopted the name of Patient Power Inquiry (Patie...Continue reading →
14-09-2012: Pharma Industry publishes Opticom's annual survey on the Swedish pharmaceutical industry
Nine out of ten Swedes think it is very important to keep research in pharmaceutical companies in Sweden. A majority of citizens is willing to pay more to get access to new and modern pharmaceuticals. At the same time, the industry thinks the biggest...Continue reading →
07-09-2011: New Opticom report shows opportunities in pharmacy market
Today Opticom launches the first comprehensive report about the market situation following the re-regulation of the Swedish pharmacy market. The report is based on results from in-depth interviews with leading executives at pharmacy companies, a surv...Continue reading →
06-05-2011: Pharmaceutical companies want to develop their cooperation with pharmacies
A recent market study on the pharmaceutical industry's views on the pharmacy market shows that several pharmaceutical companies want to develop their cooperation with pharmacies. The study was conducted by Opticom International Research AB in coll...Continue reading →
07-01-2009: Aftonbladet: Marketing managers are increasing web advertising
Seven out of ten media agency consultants that are working with digital media expect to see increased budgets in 2009. Half of all marketing managers will increase their budgets assigned for web advertising. Aftonbladet.se has with the help of Opt...Continue reading →