With an extensive experience in conducting customer satisfaction research, clients often rely on Opticom to interview their key customers to find out how satisfied they are. At times, however, respondents for customer satisfaction surveys include many of Opticom’s own clients, both when interviewing companies distributing paper, but also when paper producers are asked to participate in surveys by their suppliers.
Conducting customer satisfaction research shows that you care about your customers and are interested in what they have to say, but – more importantly – acting upon the results from the survey and suggestions put forward by your customers strengthens their perception of your company as both customer-oriented and trustworthy.
Opticom’s comprehensive model for customer satisfaction research with extensive qualitative in-depth interviews provides detailed feedback on customers’ opinions, expectations and perceptions of the performance of your company and allows our clients to take action on all relevant levels. Besides enabling direct and short-term improvements for existing clients, the feedback provided from customer satisfaction research allows our clients to become even more market-focused and differentiate themselves through an improved product and service offering.