Opticom International Research now presents the results of the 10th edition of the “Brand Equity Tracking Survey – Office Paper”. This industry standard benchmark survey for office paper brands has been conducted among 3 000 professional end-users across 10 countries in Europe.

The top European office paper brands according to the Opticom Brand Equity Index are:

Rank 2011 Brand (Brand owner)
1 Xerox (Xerox)
2 Navigator (grupo Portucel Soporcel)
3 Lyreco (Lyreco)
4 HP (HP)
5 Office Depot (Office Depot)
6 Viking (Office Depot/Viking Direct)
7 Plano (Papyrus)
8 Clairefontaine (Clairefontaine)
9 Staples (Staples)
10 Discovery (grupo Portucel Soporcel)
11 Data Copy (M-real)
12 Inácopia (grupo Portucel Soporcel)
13 Ricoh (Ricoh)
14 Double A (Double A)

To access the full news release click on the following link:
News Release Brand Equity Tracking Survey – Office Paper 2011

For more information, or ordering of the study, please contact Marijn van der Sluijs at +46 8 50 3090 00 or Marijn [at] opticom [dot] se.

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