Opticom International Research today announces the results from “The Brand Tracking Survey for Woodfree Coated Sheets 2011” whereby the most valuable woodfree coated sheet brands in Europe are defined and ranked.
Hello from PaperlinX has again proved to be the strongest brand in Europe and with respect to awareness the brand is definitively in a league of its own. The number two and three brands in Europe are both owned by Antalis; Claro climbing into a 2nd place and Novatech being number three in Europe based on a balanced and stable brand equity for years. Claro’s strength clearly is satisfaction with the brand; ranked number one when it comes to that dimension of brand equity.
Most brands show improved Brand Equity Index scores vs. 2009 but there are two brands which stand out with a particularly strong development: Lumi by Stora Enso and MultiArt by Papyrus. For Lumi, now in 4th place, satisfaction has improved whereas awareness is the main driver behind MultiArt’s improved brand equity (5th place vs. 11th in 2009).
To see the ranking and read the full news release click here.
For more information or ordering of the reports please contact Jessica Tommila, project manager at +46 708399006