How we help our clients achieve their business goals
Opticom are pleased to announce our partnership with SynGro, a world leader in customer experience management technology. SynGro share our commitment to turning customer feedback into valuable insight to drive strategic action and tangible value. Our customer experience software gathers feedback from any source including in-person and telephone interviews, SMS/web/IVR surveys and even complaints, reviews and social media. Feedback is analysed in real time with critical trends and topics autom...Continue reading →
Unleash the power of public debate
With the year coming to an end and days still getting shorter, many of us yearn for the sunny days of summer. And reminiscing over these summer months, a couple of Opticom's very interesting contributions to the politicians' week in Almedalen on Gotland come to mind. Read the articles below to find out how Opticom's studies can, not only help you to improve your results by understanding your stakeholders or markets better, but also to contribute to public debate and let these ideas serve as insp...Continue reading →
The power of knowledge
Without question, winning and retaining loyalty is one of the best objectives any business can have. Profits follow from this; they do not lead it. When companies focus on delivering benefit for customers they are more likely to deliver long-term satisfaction and loyalty, which is the durable way of building lasting profits. Successful companies do not just focus on what their customers want, they put the customers at the centre of everything they do. Many industries are under severe pressure...Continue reading →
Better insights to reduce costs, increase sales and improve margins
Most industries are undergoing a period of fundamental change and even though global market conditions are stabilizing, we are all affected by the uncertainties in the world economy for the foreseeable future. Despite these challenging facts we do shape our own destiny. The winners need to make the necessary changes both in what they do and how they do it. They need to connect more effectively with their customers and other stakeholders in their value chains, commercialize products more effec...Continue reading →
News letter Autumn 2012
In this edition, we would like to focus on those working with industrial goods and consumer goods and services and share some of our clients' experiences with you, inform you about our latest product and service developments as well as tell you a bit more about Opticom's international atmosphere. Read the full news letter here.Continue reading →
News letter Health Summer 2012
In this edition, we would like to focus on those working in the health sector and introduce a new product and a new area of cooperation as well as share some of our clients' experiences with you. Read the full news letter here.Continue reading →
News letter Forest products Summer 2012
In this edition, we would like to focus on those working in the forest products industry and share some of our clients' experiences with you, inform you about our latest product and service developments as well as sharing some key results from two of our most recent multi-client studies. Read the full news letter here.Continue reading →
News letter Autumn 2011
In this edition, we would like to focus on those working in the health sector and to highlight two of Opticom's recent publications about the Swedish pharmaceutical industry, to share some of our clients' experiences with you, as well as tell you a bit more about Opticom's international atmosphere. Read the full news letter here.Continue reading →
News letter Spring 2011
In this edition, we would like to focus on those working in the forest products industry and share some of our clients' experiences with you, inform you about our latest product and service developments as well as tell you a bit more about Opticom's international atmosphere. Read the full news letter here.Continue reading →
18-09-2014: Opticom announces new customer experience management partnership
Opticom are pleased to announce our partnership with SynGro, a world leader in customer experience management technology. SynGro share our commitment to turning customer feedback into valuable insight to drive strategic action and tangible value. ...Continue reading →
14-09-2014: Industry study shows collaboration is the key to opportunies
Collaboration is the key to a more holistic view and good health economics and the pharmaceutical industry should be a key player in this. At the same time, it may be high time for the pharmaceutical industry to revise not only its own strategies, bu...Continue reading →
05-09-2014: Usage of cartonboard no guarantee for cartonboard brand awareness among consumer goods brand owners
Opticom International Research today announces the “Part II – Brand Owners” of the results from “The Brand Tracking Survey – Cartonboard for consumer packaging 2014” defining and ranking the most valuable virgin fibre cartonboard brands i...Continue reading →
02-09-2014: Leading cartonboard suppliers reaffirming their positions among carton converters – results show there is a clear correlation between spontaneous awareness and purchased brand
Opticom International Research today announces the results from “The Brand Tracking Survey – Cartonboard for consumer packaging 2014” defining and ranking the most valuable cartonboard brands in Western Europe according to carton converters. ...Continue reading →
23-06-2014: Opticom invites to after work during Almedalen week
The unique Almedalen week is quickly approaching and on Wednesday the 2nd of July, Opticom invites to an After work event starting at 5 pm. This year, we are organising the event together with Magnusson, the Baltic Sea Region Law Firm. In addition...Continue reading →
02-04-2014: Opticom attends Läkemedelsdagen 2014
Opticom attended Läkemedelsdagen 2014 at Nalen where the road to a more equal health care for all was in focus. Ordnat införande, horizon scanning and structured follow-up were topics that were presented and discussed. In the panel discussions w...Continue reading →
24-01-2014: Opticom launches Opticom Incite
In 2014, Opticom adds communication to its research and consulting offering. At Opticom, our roots stem from research and analysis which provide our clients with true knowledge. This knowledge serves as the foundation for decisions that aim at cre...Continue reading →
21-01-2014: Reseller brands stand still in Opticom’s office paper ranking
Opticom International Research now presents the results of the 11th edition of the “Brand Equity Tracking Survey - Office Paper”. This industry standard benchmark survey for office paper brands has been conducted among 2 100 professional end-user...Continue reading →
20-09-2013: Pharma Industry publishes Opticom's 2013 study on the Swedish pharmaceutical industry
The pharmaceutical industry is facing both external and internal challenges. The external challenges are a lot about the health care sector’s strong focus on costs and lack of resources, creating a tough market to operate on. The internal challenge...Continue reading →
30-08-2013: Report summarising health care in Almedalen highlights Opticom study
The Swedish health care system is mediocre at using innovative medicines compared to other countries in Europe. This is a result that surprises Europeans - but not Swedes. This according to a new survey Opticom has carried on behalf of LIF - the rese...Continue reading →
05-07-2013: Opticom presents report on differences in use of innovative drugs at Almedalen
During a seminar in Almedalen on the 5th of July, Opticom presented a report on why the use of innovative drugs differs between comparable countries in Europe. The report was prepared on behalf of LIF, the trade association for the research-based pha...Continue reading →
01-07-2013: Market-oriented economic reforms pay off
In the Confederation of Swedish Enterprise’s report "Marknadsinriktade reformer lönar sig" (Market-oriented economic reforms pay off), Ulf Jakobsson goes through a number of international studies that show that Sweden compared to other countries h...Continue reading →
14-06-2013: Is Sweden lagging behind in the use of modern pharmaceuticals?
Is the Swedish healthcare system using innovative pharmaceuticals to a lesser extent than other, comparable countries in Europe? What can this depend on? Opticom was contracted by LIF to ask these questions directly to decision makers and Key Opinion...Continue reading →
09-05-2013: The power of knowledge
Some time ago I wanted to rent a car and walked into an Avis office. On the counter there was a sign that read: “Avis needs you. You don’t need Avis”. It can hardly be expressed more simply than that, says Mikael Selling, Opticom International ...Continue reading →
12-04-2013: Office Paper multi-client survey to be conducted
With a sufficient number of subscribers already committed to the project in the first week of April, Opticom has been able to decide that the office paper survey will take place during 2013. The core survey consists of telephone interviews with prof...Continue reading →
01-02-2013: New patient law in Sweden likely to affect all stakeholders in health care
The Swedish government decided on 24 March 2011 to call for a special investigator to submit proposals on how the patient's position in and influence over health care can be strengthened. The study has adopted the name of Patient Power Inquiry (Patie...Continue reading →
31-01-2013: Opticom launches new web site
With the aim of improving our communication regarding the value we provide to our clients and to make the web site visit a more interesting experience, we are now launching a new web site. With this new web site we want to put an even greater emp...Continue reading →
12-11-2012: Opticom conference in leading business newspaper Dagens Industri
After a number of years in which it has been difficult to gather all employees for an internal conference to discuss opportunities for improving business processes, Opticom found a solution where even the staff’s children could join their parents w...Continue reading →
31-10-2012: Office paper tracking survey more focused to better meet customer needs
Earlier than in previous years, Opticom has now started the planning process for the next edition of the office paper tracking survey. As many of our clients have their budgeting process in the autumn, the multi-client proposal is distributed to many...Continue reading →
26-09-2012: Several new cartonboard brands in the top but leaders clearly vary across end use segments
Opticom International Research today announces the “Part II – Brand Owners” of the results from “The Brand Tracking Survey – Cartonboard for consumer packaging 2012” defining and ranking the most valuable virgin fibre cartonboard brands i...Continue reading →
18-09-2012: Svensk Papperstidning highlights the success of Södra Pulp Labs
In an interview with Anna Altner, SPCI / Svensk Papperstidning describes the way Södra Cell has used Opticom's Future Lab for putting innovation into practice. To read the interview with Anna Altner, originally published in SPCI / Svensk Papperst...Continue reading →
14-09-2012: Pharma Industry publishes Opticom's annual survey on the Swedish pharmaceutical industry
Nine out of ten Swedes think it is very important to keep research in pharmaceutical companies in Sweden. A majority of citizens is willing to pay more to get access to new and modern pharmaceuticals. At the same time, the industry thinks the biggest...Continue reading →
31-08-2012: Improved brand awareness among board converters – leading suppliers challenged by other companies
Opticom International Research today announces the results from “The Brand Tracking Survey – Cartonboard for consumer packaging 2012” defining and ranking the most valuable cartonboard brands in Western Europe according to carton converters. ...Continue reading →
17-08-2012: What will future customers want from their paper?
What will future customers want in terms of paper, quality, feel and form? That is probably the industry’s million dollar question and it might be an impossible one to answer. But Holmen Paper is never afraid to tackle big, difficult or complex que...Continue reading →
18-06-2012: What is the key success factor in pharma commercialisation today?
A successful product introduction in the pharmaceutical industry has usually been based on market access, price and reimbursement strategies. However, during the last couple of years, large changes have occurred in the medical and healthcare systems,...Continue reading →
01-06-2012: Opticom participates in Almedalen Week
Also this year, Opticom's Medical & Healthcare Division will participate in the Almedalen Week in Visby, Gotland, Sweden. We would very much like to come in contact with new and old customers during these days, please get in touch with your Op...Continue reading →
23-05-2012: Opticom starts cooperation with ACCESS Health International
The world is facing the demographic challenge of a rapidly aging population. In Sweden, the number of people in working age (aged 20-64) per elderly (80+) has decreased from 35 in 1970 to 12 in 2010 and is forecasted to reach 7 in 2040. This dependen...Continue reading →
03-04-2012: Which cartonboard brands take the lead in the European market in 2012?
The results from the 2012 brand tracking survey on cartonboard for consumer packaging are now available. The final reports will be available before summer and presentations can be booked from June onwards. Since its start in 2004, Opticom’s bran...Continue reading →
27-01-2012: Europe’s leading office paper brands
Opticom International Research now presents the results of the 10th edition of the “Brand Equity Tracking Survey - Office Paper”. This industry standard benchmark survey for office paper brands has been conducted among 3 000 professional end-user...Continue reading →

2011

03-03-2014: A truly multi-cultural global village
Every year Opticom conducts over 60 000 telephone interviews with respondents all over the world. In addition to this Opticom staff travels across the world interviewing our clients' customers, printers, converters, merchants, advertising agencies, p...Continue reading →
20-12-2011: Most valuable woodfree coated sheet brands in Europe
Opticom International Research today announces the results from “The Brand Tracking Survey for Woodfree Coated Sheets 2011” whereby the most valuable woodfree coated sheet brands in Europe are defined and ranked. Hello from PaperlinX has agai...Continue reading →
14-10-2011: Södra Cell presents Future Lab initiative on Pulp Labs
By means of an interview with Mikael Selling, co-founder of Opticom International Research AB, Södra Cell presents its Future Lab initiative on Södra Cell's special Pulp Lab site. During the interview Anna Altner, Manager Pulp Labs at Södra Cell I...Continue reading →
09-09-2011: A misunderstood industry still fun to work in
The pharmaceutical industry does not get the appreciation, respect or financial compensation it deserves. Health care providers are perceived as adversaries rather than partners and there are no natural possibilities to obtain access to the final cus...Continue reading →
07-09-2011: New Opticom report shows opportunities in pharmacy market
Today Opticom launches the first comprehensive report about the market situation following the re-regulation of the Swedish pharmacy market. The report is based on results from in-depth interviews with leading executives at pharmacy companies, a surv...Continue reading →
07-07-2011: Opticom rapporterar från Pfizers seminarium på Almedalsveckan
Live report av Jacob Ahlsson, Opticom, från Pfizers seminarium på Almedalsveckan 7/7, 2011: Regeringens läkemedelsstrategi - i väntan på kejsarens nya kläder. Medverkande: Christina Åkerman, Generaldirektör, Läkemedelsverket. Mats Erikss...Continue reading →
06-05-2011: Pharmaceutical companies want to develop their cooperation with pharmacies
A recent market study on the pharmaceutical industry's views on the pharmacy market shows that several pharmaceutical companies want to develop their cooperation with pharmacies. The study was conducted by Opticom International Research AB in coll...Continue reading →
25-03-2011: Opticom goes live with first Future Labs in the forest products industry
Today, many companies in the forest products industry are facing major challenges that may require radical actions and changes in the way they operate. Some of the most predominant challenges are due to environmental reasons, technological progress, ...Continue reading →
18-03-2011: Opticom now on Facebook
Like many of our clients, we believe social media are an important component in keeping up relationships with our clients. As a first step in developing our social media presence, we have now created a company page on Facebook. Our presence in soc...Continue reading →
14-02-2011: Opticom relaunches brand equity tracking surveys
Since their start in 1999, Opticom’s brand equity tracking surveys have been established as the industry benchmark whereby brand owners have been able to measure the value of their brands in relation to competition and detect trends over time. Alth...Continue reading →

2010

16-11-2010: Opticom at Medica 2010, the world’s largest medical exhibition
Jacob Ahlsson, Project Manager at Opticom, will visit Medica between November 17-19. If you wish to meet him there and discuss about how Opticom can help you to make better business decisions, please call him at +46 (0) 708-39 90 09.Continue reading →
27-09-2010: Opticom researches the Pharma Industry
In the September edition of the Trade Magazine “Pharma Industry”, Opticom launches a brand new Industry research survey answering questions like; what do the pharma industry think about their own future, and which questions are currently the most...Continue reading →
13-07-2010: The most valuable cartonboard brands ranked by Opticom (Brand owners)
Opticom International Research today announces the results from “The Brand  Tracking Survey – Cartonboard for consumer packaging 2010” defining and  ranking the most valuable cartonboard brands in Western Europe according to  brand owners (c...Continue reading →
28-06-2010: The most valuable cartonboard brands ranked by Opticom (converters)
Opticom International Research today announces the results from “The Brand Tracking Survey – Cartonboard for consumer packaging 2010” defining and ranking the most valuable cartonboard brands in Western Europe according to carton converters. ...Continue reading →
14-01-2010: Revised brand strategies shuffle top of European office paper brands around
Opticom International Research now presents the results of the 9th edition of the “Brand Equity Tracking Survey - Office Paper”. This industry standard benchmark survey for office paper brands has been conducted among more than 4 000 professional...Continue reading →

2009

17-12-2009: Office paper suppliers challenged in a volatile market
Opticom International Research (Opticom) today announces the results from the third independent pan-European study evaluating “The Top Suppliers of Office Paper” in Europe. The study ranks suppliers of office paper based on how well they fulfi...Continue reading →
30-11-2009: We need to rethink! Clear message from the Swedish forest industry
Opticom International Research and Nordic Paper Journal presents the results from a new Swedish study surveying perceptions related to change readiness in the forest industry, which challenges the sector are meeting and how the future prospects are p...Continue reading →
30-11-2009: We need to rethink! Clear message from the Swedish forest industry
Opticom International Research and Nordic Paper Journal presents the results from a new Swedish study surveying perceptions related to change readiness in the forest industry, which challenges the sector are meeting and how the future prospects are p...Continue reading →
19-10-2009: Claro showing an impressive progress
Opticom International Research today announces the results from “The Brand Tracking Survey - Woodfree Coated Paper 2009” whereby the most known, bought and appreciated woodfree coated sheet brands in Central & Eastern Europe are defined. The ...Continue reading →
08-10-2009: Well-known brands have so far not claimed the position as the leading environmental brand
Opticom International Research today announces the results from “The Brand Tracking Survey - Woodfree Coated Paper 2009” whereby the most known, bought and appreciated woodfree coated sheet brands in Western Europe are defined. The results ar...Continue reading →
21-09-2009: Opticom strengthens its position within medical & healthcare by taking on a highly experienced Corporate Advisor
Opticom International Research AB has decided to further strengthen its position as a leading global market research and consulting firm within the medical & healthcare area by taking on Ms Sylvie Bove as a Corporate Advisor. Sylvie is a senio...Continue reading →
16-09-2009: Färsk undersökning visar att skogsindustrin måste tänka om!
Opticom International Research och Nordisk Papperstidning presenterar idag resultaten från en färsk undersökning där vi tagit temperaturen på förändringstrycket i skogsindustrin, vilka utmaningar den står inför och hur framtidsutsikterna upp...Continue reading →
24-08-2009: Opticom starting up “Brand Equity Tracking Survey - Office Paper 2009”
From mid-August Opticom has started the preparations for the 2009 edition of the “Brand Equity Tracking Survey – Office Paper”. In addition to the more than 4 000 interviews in the basic countries Germany, France, the United Kingdom, Italy, Spa...Continue reading →
01-07-2009: Which woodfree coated paper brands take the lead in the European market in 2009?
2009 year's brand tracking survey for woodfree coated paper is currently being conducted and if you are interested in knowing which brands that take the lead this year, results are expected after the summer holidays. Opticom International Research...Continue reading →
24-06-2009: Opticom contributes to Confederation of Swedish Enterprise Tax Commision Report
Mr Urban Bäckström, Director General of the Confederation of Swedish Enterprise (Svenskt Näringsliv), and chairman of the organisation’s eight- member Tax Commission, presented the commission’s final report on Wednesday, June 24th, 2009. Ne...Continue reading →
06-06-2009: Mikael Selling, Co-founder of Opticom, will speak at the Forest Industry Awards 2009
Mikael Selling, Co-founder of Opticom, will speak at the Forest Industry Awards 2009 in Sweden, Stockholm on Wednesday, September 16.Continue reading →
28-05-2009: Opticom International Research signs an international cooperation agreement with pharmexx Nordic
Opticom has signed an international cooperation agreement with pharmexx Nordic, part of pharmexx GmbH – a world leading consulting company within contract sales in the Medical & Healthcare sector. The agreement entails a joint offer by Opti...Continue reading →
06-05-2009: Opticom participates in the "James Lind’s day"
Opticom participates in the "James Lind’s day" (En dag för forskning och hälsa) in Kungsträdgården in Stockholm the 20th of May 2009. The purpose of this day is to increase the public awareness of the importance of clinical research. Opticom wi...Continue reading →
23-02-2009: “High level of confidence - but challenges too"
The survey, which was carried out by Opticom International Research, involved interviews with 130 customers in 12 countries. The customers were asked to evaluate Holmen Paper in such areas as delivery service, product quality, technical service, busi...Continue reading →
07-01-2009: Aftonbladet: Marketing managers are increasing web advertising
Seven out of ten media agency consultants that are working with digital media expect to see increased budgets in 2009. Half of all marketing managers will increase their budgets assigned for web advertising. Aftonbladet.se has with the help of Opt...Continue reading →

2008

23-10-2008: Opticom International Research today announced the results from the Brand Equity study where the strongest woodfree coated web brands in Western Europe are identified and evaluated.
 Opticom International Research today announced the results from the Brand Equity study where the strongest woodfree coated web brands in Western Europe are identified and evaluated. The survey has been made among close to 150 web heatset printer...Continue reading →
01-10-2008: Opticom International Research today announced the results from the study evaluating “The Top Suppliers of Woodfree Coated Sheets” in Western Europe
Opticom International Research today announced the results from the study evaluating “The Top Suppliers of Woodfree Coated Sheets” in Western Europe. The results are based on a comprehensive study with 1225 sheetfed printers in seven countries...Continue reading →
26-09-2008: Opticom International Research today announced the results from the European study “The Brand Equity Tracking Survey - Woodfree Coated Paper” with the findings about woodfree coated sheet brands in Western Europe
Opticom International Research today announced the results from the European study “The Brand Equity Tracking Survey - Woodfree Coated Paper” with the findings about woodfree coated sheet brands in Western Europe. The study is ranking brands o...Continue reading →
19-09-2008: The ranking list and results from the 2008 survey “Top Suppliers of Woodfree Coated Sheets” in Central & Eastern Europe was today released by Opticom International Research
The ranking list and results from the 2008 survey “Top Suppliers of Woodfree Coated Sheets” in Central & Eastern Europe was today released by Opticom International Research. Sheetfed printers in C&EE are ranking the top suppliers based...Continue reading →
15-09-2008: Opticom International Research today presents the results from the second independently conducted brand study “The Brand Equity Tracking Survey – Woodfree coated paper” in Central & Eastern Europe
Opticom International Research today presents the results from the second independently conducted brand study “The Brand Equity Tracking Survey – Woodfree coated paper” in Central & Eastern Europe. The study is ranking brands of woodfree...Continue reading →
10-09-2008: Wood products market fragmented – locally strong suppliers and distributors, but few with pan-European presence
The leading suppliers and distributors of wood products are today announced by Opticom International Research on the basis of its “The Future of Wood Products – Market, Brands and Top Suppliers 2008” study. The results are based on a compreh...Continue reading →
26-06-2008: Brand owners are gaining power in the cartonboard purchasing process - Can mills convince them of the value created by their brand offering?
Opticom International Research today announces the results from the 3rd edition of the pan-European "Brand Equity Tracking Survey - Cartonboard for Consumer Packaging". This study is ranking brands of virgin fiber cartonboard on how well-known the...Continue reading →
12-06-2008: Softwood producers are almost unknown to end-users in Europe - are the frequent crises among saw mills self-inflicted?
Opticom International Research today announces the results from a new pan-European study evaluating "The Future of Wood Products - Market, Brands and Top Suppliers. The results are based on a comprehensive interview programme with 1 500 profession...Continue reading →
11-06-2008: Opticom participates in EphMRA 2008 Conference
Nina Persson, Business Area Manager for the Medical & Healthcare Division at Opticom will attend the EphMRA 2008 Conference, 25 - 27 June 2008, Barcelona, Spain, to share knowledge and expertise with leading Market Research and Marketing Practiti...Continue reading →
26-05-2008: Increased customer focus necessary for the forest industry!
The forest industry in Europe and in North America, now increasingly often described as an industry in crisis, has too one sided its focus on cost cutting and is not listening enough to its customers. This statement was made by Mikael Selling, Corpor...Continue reading →

2005

01-07-2005: Tell your customers what they need
Over the years, Opticom has conducted extensive research on buying behavior among customers in the pulp and paper industry. In particular, our Brand Equity surveys have demonstrated the complexity of the paper buying market and the consequently diffi...Continue reading →