Iggesund, Stora Enso and BillerudKorsnäs: owners of the most valuable brands of cartonboard in Western Europe
Speak Visually. Create an infographic withContinue reading →
Amazon vs Forest Industry 1-0 (first half)
  On February 21st, 2000 I was moderating a panel discussion in Stockholm and the theme was: The IT society, a threat against printing paper? Starting up the panel discussion, I reminded the audience that there was an Internet company traded on NASDAQ called Amazon that had 3,000 employees, negative profits, and a market cap of 8 Billion US dollars. This was equivalent to the market cap of SCA, Stora, Enso, UPM and Holmen – COMBINED. Most people in the audience laughed andContinue reading →
Is the pulp market becoming non-cyclic? Here are 10 arguments.
“You can’t see the forest for all the trees”. In Sweden, with some 80 percent of the land covered by forests, that is a pretty obvious remark. But it is also a Swedish proverb, meaning that it’s hard to see what’s under your nose. Maybe that is also the case when it comes to the nature of the forestry industry, especially the pulp industry. Things are changing, fast. And few see it. From being the archetypical cyclic industry, ridden by regular financial tidal waves, the forestContinue reading →
Stora Enso: VOICE is increasingly important to the company
In 2013, Stora Enso approached us at Opticom International Research with one particularly interesting project: their VOICE customer loyalty research programme; and when the Renewable Packaging Division decided to entrust us with interacting on a daily-basis with their customers it became the start of a long-term partnership. This project has been growing over the years and is now running over 80 countries worldwide. John McKechie - Vice President, Customer & Sales Support at Stora Enso – Continue reading →
Lupin: Valuable insights ready to act upon!
Pietro Crovetto, VP Global Inhalation Strategy at Lupin Pharmaceuticals with vast experience from the international pharmaceutical industry at various prominent positions within commerce, marketing, strategy, and business development, for a variety of companies including Novartis, Chiesi, ALK Abelló and Teva Pharmaceuticals. Pietro has been a client to Opticom for over 10 years, both at previous positions and now, working for Lupin. He gives the background to his experiences with OpticomContinue reading →
Great success: The Swedish Childhood Cancer Foundation Gala 2017
The Swedish Childhood Cancer Foundation Gala 2017 For the third year in a row, The Swedish Childhood Cancer Foundation arranged a gala-night with the main purpose to get TV- viewers to become children supporters/monthly donors to support children in the battle against cancer. The Swedish Childhood Cancer Foundation also offered companies and private persons to make large donations by telephone during the gala. The gala was broadcasted live from Berns Salonger in central  Stockholm on Swedish Continue reading →
Opticom Group pre-launching new business focused on Staffing & Recruitment
-Part of the Opticom Group- Staffing & Recruitment Integration of International Experience and Academic Competence “Kärleksinvandrare/Love immigrants”   Anette Eng CEO, Opticom International Talents Opticom Group pre-launching new business focused on Staffing & Recruitment The global research, consulting and communication company Opticom Group is launching Opticom International Talents, a company that will offer staffing and recruitment of talented and qualifiedContinue reading →
ABB: Opticom understood our business and market research needs!
Niko Kujala has been working within the product segment of breakers and switches at ABB Protection and Connection in Vaasa, Finland since 2011 and he has held different international positions within both sales and production. He gives the background to his first experience with Opticom International Research: We knew that we wanted to conduct customer satisfaction research on a global level in order to better understand our customers’ needs, basically asking them: What were the needs inContinue reading →
After Work Almedalen 2017
    After Work Almedalen Onsdag 5 juli 2017 kl. 17:00 - 19:00 Wisby Strands Veranda Opticom, Adxto & Mimerex arrangerar även i år ett gemensamt mingel för våra kunder. Vi bjuder på rosé, tilltugg samt ett lättsamt samkväm med kollegor i branschen. Vi kommer vid tillfället att informera om våra verksamheter. Vi hoppas att du vill komma och ser fram emot att träffa dig! Varmt välkommen önskar Carl Michael Bergman, Helena Östregård, Pontus Torstensson ochContinue reading →
Celebrating 30 years as advisors to Health companies (1987 – 2017)
We at Opticom are happy and grateful for the valuable partnerships and inspiring journey we have been part of the last 30 years! We thank all our clients for trusting Opticom with important projects, and we also thank all of our co-workers and business partners for their hard work and commitment to Opticom. Our roots stem from research and analysis, which has provided our clients with true customer understanding. This understanding has served as the foundation for decisions that aimContinue reading →
Our mission was to bend the trend – And we did!
Francesco De Rosa, with vast experience from the international pharma industry at various prominent positions within sales, brand and business managing, gives the background to one of his first experiences with Opticom International Research: “At the time, I had taken over a very important Pfizer brand with a five-year legacy of declining market shares and I needed to get a 360 degree understanding of the decision-making process within the growth hormone therapy area” he explains and continues: Continue reading →
Celebrating 30 years as advisors to the Global Forest Industry (1987-2017)
There are many people who have been part of Opticom’s history and have been valuable in contributing to our success. Our roots stem from research and analysis, which has provided our clients with true customer knowledge. This knowledge has served as the foundation for decisions that aim at creating bottom line value for our customers across the industry. Numerous client testimonials has shown that research pays off. Over the years, we have added consulting to our offering, helping ourContinue reading →
What’s cooking: Eye for Pharma: United for healthcare
Opticom took the opportunity to hear and discuss What’s cooking in Pharma, at the annual Eye for Pharma’s Barcelona Conference 2017. Buzz words such as patient empowerment, digital services, multi-stakeholder collaboration, and customer engagement confirm that the industry is clearly widening its “customer focus” to include a stronger patient centricity and closer stakeholder collaboration as well as a broader definition of offering value through innovative services. Opticom willContinue reading →
The seven lives of a tree. Sustainable enough?
Take a closer look at the cardboard box that you just opened, or the newspaper you finished reading, or the bag of toilet tissue you recently bought. In an earlier life, they all used to be trees. Or rather, the cellulose fibres these products are made of used to be trees. But since then, the fibres have made a long journey. Let’s start from the beginning, out in the deep forests. Chances are that these trees grew in the Nordics, and were planted in the beginning of the 20th century.Continue reading →
Where did your kitchen table grow?
You probably don’t have the faintest idea. But, it is an important question to ask. Not only for you, but the entire globe. Think about how much you care about the food you eat. You ask questions, such as; were the hens happy laying the eggs? Did the cows eat well? Are the carrots grown organically? Or did the peas get sprinkled with pesticides? It’s also become more important to know about the entire value chain, if the products come from a farm nearby, or have they been flown acrossContinue reading →
Navigator is the most valuable Office Paper brand in Europe
Stockholm, Sweden, November 3rd, 2016 – Opticom International Research now presents the results of the 12th edition of the “Brand Equity Tracking Survey - Office Paper”. This industry standard benchmark survey for office paper brands has been conducted among 1500 professional end-users across 5 countries in Europe. The countries covered are Germany, France, the United Kingdom, Italy and Spain. The top European office paper brands according to the Opticom Brand Equity IndexContinue reading →
Incada, Tambrite and Invercote are the most valuable brands among consumer goods brand owners
Stockholm, Sweden, July 07, 2016 – Opticom International Research now presents the results of the 7th edition of the “Brand Equity Tracking Survey – Cartonboard: Brand owners”. This industry standard benchmark survey for cartonboard brands has been conducted among 351 consumer goods brand owners across 8 countries in Europe and active in one of the following 6 segments: Cosmetics & beauty care, Pharmaceuticals & healthcare, Chocolate & confectionery, Frozen & chilled food, DryContinue reading →
Iggesund and Stora Enso are owners of the most valuable cartonboard brands in Western Europe
Opticom International Research now presents the results of the 7th edition of the “Brand Equity Tracking Survey - Cartonboard”. This industry standard benchmark survey for cartonboard brands has been conducted among 225 converters across 8 countries in Europe. The countries covered are Germany, France, the United Kingdom, Italy, Spain, the Netherlands, Belgium and Switzerland. The top European cartonboard brands according to the Opticom Brand Equity Index are: Ranking 2016Continue reading →
After Work & Mingel under Almedalsveckan
Hej! Onsdagen den 6 juli arrangerar Opticom, Adxto & Mimerex ett gemensamt mingel för våra kunder inom Life Science. Vi bjuder på rosé, sushi samt ett lättsamt samkväm med kollegor i branschen. Vi kommer vid tillfället att informera om våra verksamheter. Tyvärr har vi ett begränsat antal platser, så anmäl dig så snart som möjligt. Anmäl dig (eller meddela förhinder) genom att klicka här Vi ser fram emot att träffa dig! Varmt välkommen önskar Carl Michael Bergman            HelenaContinue reading →
Car for sale. Who cares?
Think of the word “chevalier” At first hand, it implies that a man is chivalrous. A knight, as it was called way back in the day. Someone who was quite well off. Had a good hand with the ladies. A charmer. But if you do your linguistic (i.e. French) research right, it is far simpler than that. It means a guy who owns a horse. No more, no less. A mere horse. Owning a horse, in the old days, extended not only your body (taller, faster, tougher) but also your persona (smarter, sexier, Continue reading →
Taking the Internet of Things for a ride. Without a driver.
Imagine one of the leaders within the automotive industry. Paint the picture that they’ve been building vehicles for really long, been really successful and become really appreciated. Drivers just love handling these impressive machines. The mechanics are superb. The driver interface is beyond compare, and the comfort is exquisite. Let’s say that this is a producer of professional vehicles, such as long haul trucks, wheel loaders, mining equipment or even buses. Hence, availabilityContinue reading →
Opticom donates to the International Children's Villages
Opticom is proud to announce that 10,000 SEK was donated to the International Children's Villages as a result of telephone and face-to-face qualitative interviews on behalf of the participants.Continue reading →
Turning wind power in a new direction. With an innovative spin.
Imagine a pioneer in the wind power business deciding to create true change. Let’s assume that they have been around for a while, and that they have made their mark as a solid supplier of reliable technology. Let’s also consider the fact that they have moved upward the value ladder, offering both a portfolio of services and a range of consultative advice. Finally, one more assumption. They have been an ardent advocate for wind power in general. Investing time and money in building the Continue reading →
Opticom launches the 2016’s edition of the Office Paper Brand tracking study
The research consists of telephone interviews with end-users across three offices size: small, SOHO and large. About 1500 professionals, responsible for selecting and/or purchasing office paper, will be interviewed in five European markets: Germany, France, the United Kingdom, Spain and Italy. The survey provides value to subscribers in a number of ways: • Follow-up and evaluation of the success of brand strategies: Rebranding, the launch of new concepts, brand positions’ development over Continue reading →
Put a tree in your tank
Many of us remember Esso’s classic campaign about putting a tiger in the tank of your car. That claim was coined in another millennium, but demand for a clean, powerful and efficient fuel (yes that was what Esso promised) remains. Now imagine that someone sets the wheels in motion and starts developing, producing and marketing a fuel that is not based on fossil resources. That does not contribute to climate change. That has no negative effect on agriculture and does not interfereContinue reading →
Changing the world of forestry / The swedish business climate taking the wrong turn
Imagine a country where forestry generates 10% of the industrial production. With any likelihood this country cared for all of their trees for more than a century, to ensure that this valuable resource remained just that. Re-planting more than what was harvested became not only legislative, but also a modus operandi. A way-of-life that produced such desirable goods as baby diapers, toilet tissue, carton board, liquid packing, wooden floors, posh furniture, surgical cloth, and even smartContinue reading →
Changing the world of forestry
Imagine a country where forestry generates 10% of the industrial production. With any likelihood this country cared for all of their trees for more than a century, to ensure that this valuable resource remained just that. Re-planting more than what was harvested became not only legislative, but also a modus operandi. A way-of-life that produced such desirable goods as baby diapers, toilet tissue, carton board, liquid packing, wooden floors, posh furniture, surgical cloth, and evenContinue reading →
Both right and wrong in the vision of the future from 1999
Just before the turn of the millennium, in 1999, the consulting and research company Opticom carried out a survey of how senior representatives of what were at that time the major global pharmaceutical companies saw the future. How well does the companies' vision coincide with the way things are now, 15 years later? The report, Prescription for a healthy industry, also formed the basis for a series of articles in Svenska Dagbladet/Näringsliv written by Elisabeth Sandlund. The report was partly Continue reading →
LIF invigde nya lokaler - Vi var där!
LIF, de forskande läkemedelsföretagens intresseförening invigde i torsdags, den 17e mars, sina nya lokaler på Sveavägen 63 i centrala Stockholm och vi var naturligtvis där. LIFs VD Anders Blanck inledde med att berätta om hur de vill att de nya lokalerna ska kunna vara en mötesplats för alla som vill diskutera samverkan på vårdområdet, förutom kontor finns ett antal stora och små mötesrum att hyra. Dessutom står några arbetsplatser till förfogande för den som kanske är tillfälligt i stan och Continue reading →
LIF inaugurates new premises - and we were there!
För att läsa nyheter på svenska, klicka här. LIF - the research-based pharmaceutical companies' association - inaugurated their new premises at Sveavägen 63 in central Stockholm. Of course we were there. LIF President Anders Blanck began the inauguration by presenting the new premises as the new meeting place for anyone who wants to discuss cooperation in the healthcare field, plus a selection of offices as well as large and small meeting rooms to rent. There will also be temporaryContinue reading →
The Swedish business climate taking the wrong turn
The Confederation of Swedish Enterprise’s report “Företagsklimatet – nu än viktigare” (The business climate – now even more important) shows how the Swedish business climate is taking a slightly negative direction after decades of positive developments. The report includes the results from a study conducted by Opticom on behalf of the Confederation, based on in-depth interviews with 164 business leaders from internationally oriented and research-intensive companies in Sweden.Continue reading →
Trendspaning 2025 – vad händer inom den svenska läkemedelsindustrin?
I den nyligen publicerade sjätte upplagan av Opticoms årliga branschstudie ligger fokus på framtiden. Här presenteras en aktuell trendspaning där 148 personer från 58 olika företag inom den svenska läkemedelsindustrin har tagit på sig siarhatten och försökt förutspå hur vårdsverige kommer se ut 2025. Kristallkulan visar på både positiv utveckling med minskade regionala skillnader i vårdkvalitet och på negativa förändringar där ojämlikhet i vårdresultat utifrån socioekonomiska parametrar ökarContinue reading →
Trend Report 2025 - what’s happening in the Swedish pharmaceutical industry?
För att läsa nyheter på svenska, klicka här. In the newly published sixth edition of Opticom’s annual industry study, the focus is on the future. The report involved the participation of 148 representatives from 58 different companies in the Swedish pharmaceutical industry who have looked in the crystal ball and tried to predict what Swedish healthcare will look like in 2025. The results showed positive developments with reduced regional disparities in quality of care and negative changesContinue reading →
"Knowledge explains. Communication changes"
The Opticom Group website is nowContinue reading →
Both right and wrong in the vision of the future from 1999
Just before the turn of the millennium, in 1999, the consulting and research company Opticom carried out a survey of how senior representatives of what were at that time the major global pharmaceutical companies saw the future. How well does the companies' vision coincide with the way things are now, 15 years later? The report, Prescription for a healthy industry, also formed the basis for a series of articles in Svenska Dagbladet/Näringsliv written by Elisabeth Sandlund. The report was partly Continue reading →
Opticom launches the 2016’s edition of the Cartonboard Brand tracking study
The research consists of telephone interviews with cartonboard converters and brand owners across six end-use segments: Cosmetics, perfume & beauty care, Pharmaceuticals & healthcare, Chocolate & confectionery, Chilled & frozen food, Dry food and Wine & spirits. About 600 professionals, responsible for selecting and/or purchasing cartonboard for folding packaging, will be interviewed in seven European markets: Germany, France, the United Kingdom, Benelux, Spain, Italy andContinue reading →
Können Sie uns sagen wie eine Hämophiliebetreuungsleistung aussehen sollte?
Opticom International Research freut sich, Sie als Hämophiliepatienten oder Eltern von Kindern mit Hämophilie einzuladen, an einer Diskussionsrunde, die wir im Auftrag eines Pharmaunternehmens das an der Behandlung für Hämophilie beteiligt ist, organisieren, teilzunehmen. Unser Kunde will eine Betreuungsleitung entwickeln für Personen mit Hämophilie und wir möchten Sie gerne einladen Ihre Bedürfnisse und Ideen in diesem Zusammenhang mit uns zu diskutieren. • Möchten Sie an einer DiskussionContinue reading →
Can you tell us how a support tool for haemophilia should be developed?
Opticom International Research is pleased to invite people with haemophilia and parents to children with haemophilia to a focus group we are planning to conduct on behalf of a pharmaceutical company involved in providing treatment for haemophilia. Our client is interested in developing a support tool for people with haemophilia and we would like to invite you to discuss your needs and ideas in this respect.• Would you like to take part in a discussion and give your opinions on what kind ofContinue reading →
Pouvez-vous nous dire comment un outil de support pour l'hémophilie devrait être développé ?
Opticom International Research a le plaisir d’inviter des personnes atteintes d’hémophilie et des parents d’enfants atteints d’hémophilie à un groupe de discussion que nous prévoyons d'organiser pour le compte d'une société pharmaceutique qui dispense des traitements pour l'hémophilie. Notre client est intéressé à développer un outil de support pour les personnes atteintes d'hémophilie et nous aimerions vous inviter à venir discuter de vos besoins et idées à cet égard.• Aimeriez-vous participer Continue reading →
How we help our clients achieve their business goals
Opticom are pleased to announce our partnership with SynGro, a world leader in customer experience management technology. SynGro share our commitment to turning customer feedback into valuable insight to drive strategic action and tangible value. Our customer experience software gathers feedback from any source including in-person and telephone interviews, SMS/web/IVR surveys and even complaints, reviews and social media. Feedback is analysed in real time with critical trends and topicsContinue reading →
Opticom announces new customer experience management partnership
Opticom are pleased to announce our partnership with SynGro, a world leader in customer experience management technology. SynGro share our commitment to turning customer feedback into valuable insight to drive strategic action and tangible value. Today’s business benchmark “Customer Experience” Gartner defines customer experience management (CEM) as “the practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customerContinue reading →
Workshops on customer feedback help Munksjö in achieving its business goals
Munksjö has the aim to be a global leader in high-quality specialty papers, providing customers with a unique product offering for a large number of industrial applications and consumer-driven products. In developing its strategy and business planning, customers’ experiences and input are extremely important in order to ensure decisions are taken that really are of value to Munksjö’s customers and which will result in a more favourable competitive position for the company. [captionContinue reading →
Industry study shows collaboration is the key to opportunies (2014)
Collaboration is the key to a more holistic view and good health economics and the pharmaceutical industry should be a key player in this. At the same time, it may be high time for the pharmaceutical industry to revise not only its own strategies, but also its self image: To dare to stand for and communicate what the industry actually does and can do in the future. These are some of the results of this year's industry study conducted by Opticom International Research in collaboration with theContinue reading →
Usage of cartonboard no guarantee for cartonboard brand awareness among consumer goods brand owners
Opticom International Research today announces the “Part II – Brand Owners” of the results from “The Brand Tracking Survey – Cartonboard for consumer packaging 2014” defining and ranking the most valuable virgin fibre cartonboard brands in Western Europe according to consumer goods brand owners. The ranking of brands, the Opticom Brand Equity Index, takes into account both awareness of and satisfaction with the brand. Satisfaction encompasses quality and service associations, perceivedContinue reading →
Leading cartonboard suppliers reaffirming their positions among carton converters – results show there is a clear correlation between spontaneous awareness and purchased brand
Opticom International Research today announces the results from “The Brand Tracking Survey – Cartonboard for consumer packaging 2014” defining and ranking the most valuable cartonboard brands in Western Europe according to carton converters. The ranking of brands, the Opticom Brand Equity Index, takes into account both awareness of and satisfaction with the brand. Satisfaction encompasses quality and service associations, perceived brand performance as well as loyalty towards the brand.Continue reading →
Opticom invites to after work during Almedalen week
The unique Almedalen week is quickly approaching and on Wednesday the 2nd of July, Opticom invites to an After work event starting at 5 pm. This year, we are organising the event together with Magnusson, the Baltic Sea Region Law Firm. In addition to rosé wine and sushi, we offer a highly topical, interesting conversation with experienced diplomats Ekéus and Mats Hellström on developments around the Baltic Sea. To access the invitation, click here. NB! Please notice that places areContinue reading →
Opticom attends Läkemedelsdagen 2014
Opticom attended Läkemedelsdagen 2014 at Nalen where the road to a more equal health care for all was in focus. Ordnat införande, horizon scanning and structured follow-up were topics that were presented and discussed. In the panel discussions where Anders Blanck, LIF, Hans Karlsson, SKL, Heidi Stensmyren, Läkarförbundet and Calle Waller, Prostatacancerförbundet participated, critiscism was expressed against the models’ focus to be more on order and structure and follow-up and very little on Continue reading →
A truly multi-cultural global village
Every year Opticom conducts over 60 000 telephone interviews with respondents all over the world. In addition to this Opticom staff travels across the world interviewing our clients' customers, printers, converters, merchants, advertising agencies, paper mills, doctors, patients, purchasers, retailers, and end-users on behalf of our clients. Opticom's competitive edge lies in conducting all fieldwork with our in-house native speaking work force. In 2013 over 60 researchers with about 30Continue reading →
Opticom launches Opticom Incite
In 2014, Opticom adds communication to its research and consulting offering. At Opticom, our roots stem from research and analysis which provide our clients with true knowledge. This knowledge serves as the foundation for decisions that aim at creating value on the bottom line. Carl Michael Bergman, CEO at Opticom International Research says: “Numerous client testimonials show that research pays off”. Over the years, we have added consulting to our offering, helping our clients to reachContinue reading →
Reseller brands stand still in Opticom’s office paper ranking
Opticom International Research now presents the results of the 11th edition of the “Brand Equity Tracking Survey - Office Paper”. This industry standard benchmark survey for office paper brands has been conducted among 2 100 professional end-users across 7 countries in Europe. The countries covered are Germany, France, the United Kingdom, Italy, Spain, the Netherlands and Sweden. The top European office paper brands according to the Opticom Brand Equity Index are: Rank 2013Vs.Continue reading →
Caris Life Sciences: Future Labs valuable for everyone involved
Many believe personalised medicine is the future for health care. Caris, a pioneer in this field, specialised in personalised cancer diagnostics, discovered that although many agree that this is the future, it is hard to present the service and discuss how this future would fit today’s practices. To overcome this challenge and discuss the whole issue as a common challenge that needs involvement from different stakeholders in health care, Caris engaged Opticom to conduct Future Labs in a numberContinue reading →
Red Cross
Thank you for voting for the Red Cross! The current division of the votes is presented below. //Continue reading →
Médecins Sans Frontières
Thank you for voting for Médecins Sans Frontières! The current division of the votes is presented below. //Continue reading →
Unicef
Thank you for voting for Unicef! The current division of the votes is presented below. //Continue reading →
World Childhood Foundation
Thank you for voting for World Childhood Foundation! The current division of the votes is presented below. //Continue reading →
Unleash the power of public debate
With the year coming to an end and days still getting shorter, many of us yearn for the sunny days of summer. And reminiscing over these summer months, a couple of Opticom's very interesting contributions to the politicians' week in Almedalen on Gotland come to mind. Read the articles below to find out how Opticom's studies can, not only help you to improve your results by understanding your stakeholders or markets better, but also to contribute to public debate and let these ideas serve asContinue reading →
Pharma Industry publishes Opticom's 2013 study on the Swedish pharmaceutical industry
The pharmaceutical industry is facing both external and internal challenges. The external challenges are a lot about the health care sector’s strong focus on costs and lack of resources, creating a tough market to operate on. The internal challenges are especially about the need to be better at creating a dialogue with the new stakeholders. And LIF, the trade association for the research-based pharmaceutical industry in Sweden, needs to work on strengthening the industry's reputation. These are Continue reading →
Report summarising health care in Almedalen highlights Opticom study
The Swedish health care system is mediocre at using innovative medicines compared to other countries in Europe. This is a result that surprises Europeans - but not Swedes. This according to a new survey Opticom has carried on behalf of LIF - the research-based pharmaceutical companies. A summary article from LIF's seminar during Almedalen is presented in the report "Vården i Almedalen 2013". This report is an editorial magazine where the communication agency Gullers Group make sure that what Continue reading →
Opticom presents report on differences in use of innovative drugs at Almedalen
During a seminar in Almedalen on the 5th of July, Opticom presented a report on why the use of innovative drugs differs between comparable countries in Europe. The report was prepared on behalf of LIF, the trade association for the research-based pharmaceutical industry in Sweden. To provide LIF with a deeper understanding of why the use of innovative drugs differs among comparable countries, Opticom conducted interviews with approximately 200 Key Opinion Leaders and representatives forContinue reading →
Market-oriented economic reforms pay off
In the Confederation of Swedish Enterprise’s report "Marknadsinriktade reformer lönar sig" (Market-oriented economic reforms pay off), Ulf Jakobsson goes through a number of international studies that show that Sweden compared to other countries has had a more positive development of the business climate in recent decades thanks to extensive reforms. The success shows that it pays off to implement market-oriented economic reforms. The report also includes a study of the Swedish businessContinue reading →
Is Sweden lagging behind in the use of modern pharmaceuticals?
Is the Swedish healthcare system using innovative pharmaceuticals to a lesser extent than other, comparable countries in Europe? What can this depend on? Opticom was contracted by LIF to ask these questions directly to decision makers and Key Opinion Leaders across Europe. As part of LIF's seminar "Halkar Sverige efter i användning av moderna läkemedel?" during the 2013 Almedalen week, Project Manager Marijn van der Sluijs will present the main conclusions from a recent international studyContinue reading →
The power of knowledge
Without question, winning and retaining loyalty is one of the best objectives any business can have. Profits follow from this; they do not lead it. When companies focus on delivering benefit for customers they are more likely to deliver long-term satisfaction and loyalty, which is the durable way of building lasting profits. Successful companies do not just focus on what their customers want, they put the customers at the centre of everything they do. Many industries are under severeContinue reading →
Customer research
Given our extensive experience in conducting global customer research, clients often rely on Opticom to develop their skills of listening to the market, to base their decisions on market facts and to embed the customer´s voice in their companies DNA. Successful companies do not just focus on what their customers want, but put the customers at the centre of all they do. They strive at finding ways to differentiate themselves from competition. Profits follow from this; they do not lead it.Continue reading →
The power of knowledge
Some time ago I wanted to rent a car and walked into an Avis office. On the counter there was a sign that read: “Avis needs you. You don’t need Avis”. It can hardly be expressed more simply than that, says Mikael Selling, Opticom International Research, in his column for Papernet. We really need our customers, regardless of the products we sell or the services that we offer, but customers are mostly doing just fine without us. I find Avis to be an excellent example of a customer and marketContinue reading →
Office Paper multi-client survey to be conducted
With a sufficient number of subscribers already committed to the project in the first week of April, Opticom has been able to decide that the office paper survey will take place during 2013. The core survey consists of telephone interviews with professional office paper purchasers in Germany, the United Kingdom and France. In addition, interviews will be conducted in another four European countries: Italy, Spain, the Netherlands and Sweden with 300 interviews per country bringing the totalContinue reading →
Stakeholder management services
Successful stakeholder management not only requires certain competence and skill sets but may also involve organizational changes. Opticom has helped many pharmaceutical companies to optimize their Stakeholder Management by means of one or more of the following services: Stakeholder mapping Stakeholder analysis Stakeholder management workshops Future Lab Stakeholder mapping An identification and to some extent prioritization of stakeholders as well as individual contactContinue reading →
Better insights to reduce costs, increase sales and improve margins
Most industries are undergoing a period of fundamental change and even though global market conditions are stabilizing, we are all affected by the uncertainties in the world economy for the foreseeable future. Despite these challenging facts we do shape our own destiny. The winners need to make the necessary changes both in what they do and how they do it. They need to connect more effectively with their customers and other stakeholders in their value chains, commercialize products moreContinue reading →
Workshops that result in action!
Better understanding customers and other important stakeholders is critical to become a market leader ... but not as easy as it sounds if you are missing the step of making sure valuable learnings result in actions that are ready for implementation. Opticom does not only gather strategic input from defined target groups, but also helps customers to act upon such input. Most of Opticom’s projects include workshops based on proven methods very much appreciated by our clients. While eachContinue reading →
New patient law in Sweden likely to affect all stakeholders in health care
The Swedish government decided on 24 March 2011 to call for a special investigator to submit proposals on how the patient's position in and influence over health care can be strengthened. The study has adopted the name of Patient Power Inquiry (Patientmaktsutredningen). Yesterday, the study submitted its interim report Patient law (SOU 2013:2). In this preliminary report a new patient law is suggested by the investigation in accordance with the government directives. The suggested new lawContinue reading →
Opticom launches new web site
With the aim of improving our communication regarding the value we provide to our clients and to make the web site visit a more interesting experience, we are now launching a new web site. With this new web site we want to put an even greater emphasis on presenting our client testimonials and to focus the information on the specific industries we operate in. What is more, we would like to create a more intuitive reading experience through this new structure. The new structure of the webContinue reading →
Opticom conference in leading business newspaper Dagens Industri
After a number of years in which it has been difficult to gather all employees for an internal conference to discuss opportunities for improving business processes, Opticom found a solution where even the staff’s children could join their parents when they went on a conference. “A consulting firm’s business model is based on competence. It is important that all employees do well and everyone can join in this kind of activities where we develop our company. No one should be excluded justContinue reading →
Office paper tracking survey more focused to better meet customer needs
Earlier than in previous years, Opticom has now started the planning process for the next edition of the office paper tracking survey. As many of our clients have their budgeting process in the autumn, the multi-client proposal is distributed to many of our contacts already in October. Important dates and information about the 2013 years edition are given below: • October 2012 – proposal distributed • March 31, 2013 – deadline for early bird offer (5% discount) • May 6, 2013 – deadlineContinue reading →
Future Lab
Today, many companies are facing major challenges that may require radical actions and changes in the way they operate. Some of the most predominant challenges are due to environmental reasons, technological progress, structural changes somewhere along the value chain, new demands from end-users, etc. These radical changes - or sometimes even paradigm shifts - often mean that companies have to enter into unknown terrain, both from a technical and a market-related point of view. Breaking newContinue reading →
Stakeholder management
In a time where the roles and responsibilities of all stakeholders in healthcare have changed considerably, pharmaceutical companies face different challenges and opportunities compared to ten years ago. It is no longer sufficient to provide individual stakeholders with information through direct dialogue and indirect communication: stakeholders now interact with and influence each other to a large extent, resulting in new processes of decision-making based on new combinations of arguments. InContinue reading →
Customer satisfaction research
With an extensive experience in conducting customer satisfaction research, clients often rely on Opticom to interview their key customers to find out how satisfied they are. At times, however, respondents for customer satisfaction surveys include many of Opticom’s own clients, both when interviewing companies distributing paper, but also when paper producers are asked to participate in surveys by their suppliers. Conducting customer satisfaction research shows that you care about yourContinue reading →
Consumer Lab
The Consumer Lab® is a platform that combines market research and constructive interaction with consumers in the direct or close environment of the retail product in question. In discussing a range of issues with both existing and potential customers directly on site in stores, the overall aim is to enhance the true knowledge about consumer opinions, experiences and behaviour, as well as the needs and trends within different product segments. Recruiting and interviewing the respondents inContinue reading →
Brand tracking surveys
Annually Opticom talks to more than 30 000 printers, converters, and other professionals dealing with paper, board and other forest products in order to define brand equity through measuring and tracking brand awareness, brand performance, buying behaviour and brand loyalty among important end-users in Europe. Regular editions of our brand and supplier tracking surveys are currently available for woodfree coated paper, cut-size uncoated woodfree paper, and cartonboard for consumerContinue reading →
Focus groups: Why, when and how?
The focus group method is a qualitative market research method and is excellent when you do not only want to know what people think but rather why they think the way they do. Since you talk to fewer people in qualitative research than in quantitative, and since you have exploratory discussions rather than everybody being asked the same questions, qualitative surveys do not provide too many numbers but rather provide a greater understanding of needs, desires, feelings and ideas, which isContinue reading →
Tailor-made research
Often clients come to Opticom with a specific issue in mind that they would like to address. To fit these needs in the most optimal way, Opticom can tailor-make research projects and adjust both method as well as scope. Opticom frequently conducts large scale market studies in order to identify relevant segments, their demands and what to focus on when marketing products and services towards these segments. Profitability of products, optimal price levels and the attractiveness of product and Continue reading →
Why conduct market segmentation?
Market segmentation is used as a strategic marketing tool for defining markets/customer groups and to decide which ones to focus on. An organisation cannot satisfy the needs and wants of all customers - to do so may result in a waste of company resources. Segments with customers that fit the company strategy and offering should be prioritized whereas there is no point in wasting time, money and manpower on segments that are not profitable or where the customer demands and expectationsContinue reading →
Several new cartonboard brands in the top but leaders clearly vary across end use segments
Opticom International Research today announces the “Part II – Brand Owners” of the results from “The Brand Tracking Survey – Cartonboard for consumer packaging 2012” defining and ranking the most valuable virgin fibre cartonboard brands in Western Europe according to consumer goods brand owners. The results are based on interviews conducted in February-March 2012 with 364 brand owners located in Western Europe, representing six different end use segments: Cosmetics & beauty care,Continue reading →
Svensk Papperstidning highlights the success of Södra Pulp Labs
In an interview with Anna Altner, SPCI / Svensk Papperstidning describes the way Södra Cell has used Opticom's Future Lab for putting innovation into practice. To read the interview with Anna Altner, originally published in SPCI / Svensk Papperstidning's September issue, click here: "Putting innovation intoContinue reading →
News letter Autumn 2012
In this edition, we would like to focus on those working with industrial goods and consumer goods and services and share some of our clients' experiences with you, inform you about our latest product and service developments as well as tell you a bit more about Opticom's international atmosphere. Read the full news letterContinue reading →
Pharma Industry publishes Opticom's 2012 survey on the Swedish pharmaceutical industry
Nine out of ten Swedes think it is very important to keep research in pharmaceutical companies in Sweden. A majority of citizens is willing to pay more to get access to new and modern pharmaceuticals. At the same time, the industry thinks the biggest threat to the industry is the lack of willingness to pay for innovative pharmaceuticals. This is one of many interesting results which appear in a new survey on the pharmaceutical industry. Pharma Industry has in cooperation with the tradeContinue reading →
Improved brand awareness among board converters – leading suppliers challenged by other companies
Opticom International Research today announces the results from “The Brand Tracking Survey – Cartonboard for consumer packaging 2012” defining and ranking the most valuable cartonboard brands in Western Europe according to carton converters. The ranking of brands, the Opticom Brand Equity Index, takes into account both awareness of and satisfaction with the brand. Satisfaction encompasses quality and service associations, perceived brand performance as well as loyalty towards the brand.Continue reading →
What will future customers want from their paper?
What will future customers want in terms of paper, quality, feel and form? That is probably the industry’s million dollar question and it might be an impossible one to answer. But Holmen Paper is never afraid to tackle big, difficult or complex questions. So how can we go about determining what future customers will want from their paper and what other useful knowledge and criteria customers have in reserve? The Future Lab is a concept that combines market surveys and round tableContinue reading →
News letter Health Summer 2012
In this edition, we would like to focus on those working in the health sector and introduce a new product and a new area of cooperation as well as share some of our clients' experiences with you. Read the full news letterContinue reading →
What is the key success factor in pharma commercialisation today?
A successful product introduction in the pharmaceutical industry has usually been based on market access, price and reimbursement strategies. However, during the last couple of years, large changes have occurred in the medical and healthcare systems, in patients’ expectations and involvement, as well as concerning influence and expectations from payers. The medical and healthcare industry now operates in a complex environment, where new stakeholders, on both regional and national level, areContinue reading →
Sobi: A global player is needed to get full insight across international markets
The international width that Opticom provides is very valuable for a company like Sobi, as we are working globally, offering products on some 50 markets worldwide. That is when you need a true global player to co-operate with, a local market research company present in just one or two markets have more difficulty providing us what we need" says Charlotte Ungerth, Global Brand Director at Sobi (Swedish Orphan Biovitrum). Only in the past year SOBI has assigned Opticom with several differentContinue reading →
Neurology Clinic: Opticom as an advising partner for start up at Sophiahemmet
The neurology field is facing increasing demands; such as a fast-growing population, increase of ageing patients and major advances in neuroscience. Thus, wide changes are needed in order to meet the care challenges for patients with neurological diseases. In Stockholm, a new private concept is now being shaped; providing care and serving as a complement to public neurology care. Looking for a partner in market analysis and strategic consulting; Neurology Clinic Stockholm turned to Opticom asContinue reading →
News letter Forest products Summer 2012
In this edition, we would like to focus on those working in the forest products industry and share some of our clients' experiences with you, inform you about our latest product and service developments as well as sharing some key results from two of our most recent multi-client studies. Read the full news letterContinue reading →
AkzoNobel: Breaking new ground in terms of customer contact and communication
“Eka, or AkzoNobel Pulp and Performance Chemicals as we’re now called, has, in conjunction with Opticom, broken new ground in terms of customer contact and communication,” says company Sustainability Manager Maria Norell very enthusiastically. “A few times during the spring, we invited our customers to attend web-based seminars, or ‘webinars’, that highlighted and focused on the concept of sustainability, which is an extremely important issue for both us and our customers. All growth targetsContinue reading →
How Södra Cell benefited from implementing Opticom's Future Lab concept!
"For some time now, the paper market has been undergoing significant changes, with reductions in the consumption of several different paper grades, which in turn has seen a reduction in the consumption in pulp. This is a trend we expect will continue," says Anna Altner, who manages the Pulp Labs communications tool and website at Södra Cell International AB. "As a leading manufacturerContinue reading →
Chalmers: "It was a great event, short and sweet, and the delegates were tremendously satisfied"
"We at Chalmers, working in conjunction with Gothenburg University and Opticom, have recently implemented a Future Lab in mini format, and I've been absolutely delighted with the results - I didn't think things would go so well," says project initiator Ulf Carlson, Head of the Department of Chemical and Biological Engineering at Chalmers. "The starting point was the statement in the Department's strategy that reads 'we shall find new ways of interacting and collaborating with R & DContinue reading →
Opticom participates in Almedalen Week
Also this year, Opticom's Medical & Healthcare Division will participate in the Almedalen Week in Visby, Gotland, Sweden. We would very much like to come in contact with new and old customers during these days, please get in touch with your Opticom contact person to schedule a meeting when it suits you, perhaps over a coffee, lunch, or after workContinue reading →
Opticom starts cooperation with ACCESS Health International
The world is facing the demographic challenge of a rapidly aging population. In Sweden, the number of people in working age (aged 20-64) per elderly (80+) has decreased from 35 in 1970 to 12 in 2010 and is forecasted to reach 7 in 2040. This dependency ratio presents a grim picture of our future capability of caring for our elderly. Having this striking development in mind, ACCESS Health International (www.accessh.org), a not for profit organization dedicated to improving access to highContinue reading →
Which cartonboard brands take the lead in the European market in 2012?
The results from the 2012 brand tracking survey on cartonboard for consumer packaging are now available. The final reports will be available before summer and presentations can be booked from June onwards. Since its start in 2004, Opticom’s brand equity tracking survey for virgin fibre based cartonboard has been the industry benchmark whereby cartonboard producers have been able to measure the value of their cartonboard brands in relation to competition and detect trends over time. TheContinue reading →
Europe’s leading office paper brands
Opticom International Research now presents the results of the 10th edition of the “Brand Equity Tracking Survey - Office Paper”. This industry standard benchmark survey for office paper brands has been conducted among 3 000 professional end-users across 10 countries in Europe. The top European office paper brands according to the Opticom Brand Equity Index are: Rank 2011 Brand (Brand owner) 1 Xerox (Xerox) 2 Navigator (grupo Portucel Soporcel) 3 Lyreco (Lyreco) 4 HP (HP) 5 OfficeContinue reading →
Most valuable woodfree coated sheet brands in Europe
Opticom International Research today announces the results from “The Brand Tracking Survey for Woodfree Coated Sheets 2011” whereby the most valuable woodfree coated sheet brands in Europe are defined and ranked. Hello from PaperlinX has again proved to be the strongest brand in Europe and with respect to awareness the brand is definitively in a league of its own. The number two and three brands in Europe are both owned by Antalis; Claro climbing into a 2nd place and Novatech being numberContinue reading →
Södra Cell presents Future Lab initiative on Pulp Labs
By means of an interview with Mikael Selling, co-founder of Opticom International Research AB, Södra Cell presents its Future Lab initiative on Södra Cell's special Pulp Lab site. During the interview Anna Altner, Manager Pulp Labs at Södra Cell International, and Mikael Selling discuss the advantages of Future Lab and how it helps Södra Cell to understand the future and potential for foamed paper. To view the interview, click on the image above or here. About Future Labs TheContinue reading →
05-09-2018: Iggesund, Stora Enso and BillerudKorsnäs: owners of the most valuable brands of cartonboard in Western Europe
Speak Visually. Create an infographic withContinue reading →
22-02-2018: Amazon vs Forest Industry 1-0 (first half)
  On February 21st, 2000 I was moderating a panel discussion in Stockholm and the theme was: The IT society, a threat against printing paper? Starting up the panel discussion, I reminded the audience that there was an Internet companyContinue reading →
10-01-2018: Is the pulp market becoming non-cyclic? Here are 10 arguments.
“You can’t see the forest for all the trees”. In Sweden, with some 80 percent of the land covered by forests, that is a pretty obvious remark. But it is also a Swedish proverb, meaning that it’s hard to see what’s under your nose. MaybeContinue reading →
08-01-2018: Stora Enso: VOICE is increasingly important to the company
In 2013, Stora Enso approached us at Opticom International Research with one particularly interesting project: their VOICE customer loyalty research programme; and when the Renewable Packaging Division decided to entrust us with interacting on aContinue reading →
01-11-2017: Lupin: Valuable insights ready to act upon!
Pietro Crovetto, VP Global Inhalation Strategy at Lupin Pharmaceuticals with vast experience from the international pharmaceutical industry at various prominent positions within commerce, marketing, strategy, and business development, for a varietyContinue reading →
11-10-2017: Great success: The Swedish Childhood Cancer Foundation Gala 2017
The Swedish Childhood Cancer Foundation Gala 2017 For the third year in a row, The Swedish Childhood Cancer Foundation arranged a gala-night with the main purpose to get TV- viewers to become children supporters/monthly donors to support children Continue reading →
10-10-2017: Opticom Group pre-launching new business focused on Staffing & Recruitment
-Part of the Opticom Group- Staffing & Recruitment Integration of International Experience and Academic Competence “Kärleksinvandrare/Love immigrants”   Anette Eng CEO, Opticom International Talents Opticom Group pre-launching newContinue reading →
05-10-2017: ABB: Opticom understood our business and market research needs!
Niko Kujala has been working within the product segment of breakers and switches at ABB Protection and Connection in Vaasa, Finland since 2011 and he has held different international positions within both sales and production. He gives theContinue reading →
09-06-2017: After Work Almedalen 2017
    After Work Almedalen Onsdag 5 juli 2017 kl. 17:00 - 19:00 Wisby Strands Veranda Opticom, Adxto & Mimerex arrangerar även i år ett gemensamt mingel för våra kunder. Vi bjuder på rosé, tilltugg samt ett lättsamtContinue reading →
03-05-2017: Celebrating 30 years as advisors to the Global Forest Industry (1987-2017)
There are many people who have been part of Opticom’s history and have been valuable in contributing to our success. Our roots stem from research and analysis, which has provided our clients with true customer knowledge. This knowledge hasContinue reading →
03-04-2017: What’s cooking: Eye for Pharma: United for healthcare
Opticom took the opportunity to hear and discuss What’s cooking in Pharma, at the annual Eye for Pharma’s Barcelona Conference 2017. Buzz words such as patient empowerment, digital services, multi-stakeholder collaboration, and customerContinue reading →
09-03-2017: The seven lives of a tree. Sustainable enough?
Take a closer look at the cardboard box that you just opened, or the newspaper you finished reading, or the bag of toilet tissue you recently bought. In an earlier life, they all used to be trees. Or rather, the cellulose fibres these productsContinue reading →
10-01-2017: Where did your kitchen table grow?
You probably don’t have the faintest idea. But, it is an important question to ask. Not only for you, but the entire globe. Think about how much you care about the food you eat. You ask questions, such as; were the hens happy laying theContinue reading →
03-11-2016: Navigator is the most valuable Office Paper brand in Europe
Stockholm, Sweden, November 3rd, 2016 – Opticom International Research now presents the results of the 12th edition of the “Brand Equity Tracking Survey - Office Paper”. This industry standard benchmark survey for office paper brands has beenContinue reading →
07-07-2016: Incada, Tambrite and Invercote are the most valuable brands among consumer goods brand owners
Stockholm, Sweden, July 07, 2016 – Opticom International Research now presents the results of the 7th edition of the “Brand Equity Tracking Survey – Cartonboard: Brand owners”. This industry standard benchmark survey for cartonboard brands has beenContinue reading →
30-06-2016: Iggesund and Stora Enso are owners of the most valuable cartonboard brands in Western Europe
Opticom International Research now presents the results of the 7th edition of the “Brand Equity Tracking Survey - Cartonboard”. This industry standard benchmark survey for cartonboard brands has been conducted among 225 converters across 8 countries Continue reading →
16-06-2016: Car for sale. Who cares?
Think of the word “chevalier” At first hand, it implies that a man is chivalrous. A knight, as it was called way back in the day. Someone who was quite well off. Had a good hand with the ladies. A charmer. But if you do your linguisticContinue reading →
08-06-2016: Taking the Internet of Things for a ride. Without a driver.
Imagine one of the leaders within the automotive industry. Paint the picture that they’ve been building vehicles for really long, been really successful and become really appreciated. Drivers just love handling these impressive machines. TheContinue reading →
18-05-2016: Opticom donates to the International Children's Villages
Opticom is proud to announce that 10,000 SEK was donated to the International Children's Villages as a result of telephone and face-to-face qualitative interviews on behalf of the participants.Continue reading →
12-05-2016: Turning wind power in a new direction. With an innovative spin.
Imagine a pioneer in the wind power business deciding to create true change. Let’s assume that they have been around for a while, and that they have made their mark as a solid supplier of reliable technology. Let’s also consider the fact that Continue reading →
11-05-2016: Opticom launches the 2016’s edition of the Office Paper Brand tracking study
The research consists of telephone interviews with end-users across three offices size: small, SOHO and large. About 1500 professionals, responsible for selecting and/or purchasing office paper, will be interviewed in five European markets: Germany, Continue reading →
25-04-2016: Put a tree in your tank
Many of us remember Esso’s classic campaign about putting a tiger in the tank of your car. That claim was coined in another millennium, but demand for a clean, powerful and efficient fuel (yes that was what Esso promised) remains. NowContinue reading →
06-04-2016: Changing the world of forestry
Imagine a country where forestry generates 10% of the industrial production. With any likelihood this country cared for all of their trees for more than a century, to ensure that this valuable resource remained just that. Re-planting more Continue reading →
20-03-2016: Both right and wrong in the vision of the future from 1999
Just before the turn of the millennium, in 1999, the consulting and research company Opticom carried out a survey of how senior representatives of what were at that time the major global pharmaceutical companies saw the future. How well does theContinue reading →
18-03-2016: LIF inaugurates new premises - and we were there!
För att läsa nyheter på svenska, klicka här. LIF - the research-based pharmaceutical companies' association - inaugurated their new premises at Sveavägen 63 in central Stockholm. Of course we were there. LIF President Anders Blanck began theContinue reading →
29-02-2016: The Swedish business climate taking the wrong turn
The Confederation of Swedish Enterprise’s report “Företagsklimatet – nu än viktigare” (The business climate – now even more important) shows how the Swedish business climate is taking a slightly negative direction after decades of positiveContinue reading →
11-02-2016: Trend Report 2025 - what’s happening in the Swedish pharmaceutical industry?
För att läsa nyheter på svenska, klicka här. In the newly published sixth edition of Opticom’s annual industry study, the focus is on the future. The report involved the participation of 148 representatives from 58 different companies in theContinue reading →
28-01-2016: "Knowledge explains. Communication changes"
The Opticom Group website is nowContinue reading →
16-11-2015: Opticom launches the 2016’s edition of the Cartonboard Brand tracking study
The research consists of telephone interviews with cartonboard converters and brand owners across six end-use segments: Cosmetics, perfume & beauty care, Pharmaceuticals & healthcare, Chocolate & confectionery, Chilled & frozen food, Continue reading →
07-12-2015: Both right and wrong in the vision of the future from 1999
Just before the turn of the millennium, in 1999, the consulting and research company Opticom carried out a survey of how senior representatives of what were at that time the major global pharmaceutical companies saw the future. How well does theContinue reading →
16-11-2015: Opticom launches the 2016’s edition of the Cartonboard Brand tracking study
The research consists of telephone interviews with cartonboard converters and brand owners across six end-use segments: Cosmetics, perfume & beauty care, Pharmaceuticals & healthcare, Chocolate & confectionery, Chilled & frozen food, Continue reading →
18-09-2014: Opticom announces new customer experience management partnership
Opticom are pleased to announce our partnership with SynGro, a world leader in customer experience management technology. SynGro share our commitment to turning customer feedback into valuable insight to drive strategic action and tangibleContinue reading →
14-09-2014: Industry study shows collaboration is the key to opportunies (2014)
Collaboration is the key to a more holistic view and good health economics and the pharmaceutical industry should be a key player in this. At the same time, it may be high time for the pharmaceutical industry to revise not only its own strategies,Continue reading →
05-09-2014: Usage of cartonboard no guarantee for cartonboard brand awareness among consumer goods brand owners
Opticom International Research today announces the “Part II – Brand Owners” of the results from “The Brand Tracking Survey – Cartonboard for consumer packaging 2014” defining and ranking the most valuable virgin fibre cartonboard brands in WesternContinue reading →
02-09-2014: Leading cartonboard suppliers reaffirming their positions among carton converters – results show there is a clear correlation between spontaneous awareness and purchased brand
Opticom International Research today announces the results from “The Brand Tracking Survey – Cartonboard for consumer packaging 2014” defining and ranking the most valuable cartonboard brands in Western Europe according to cartonContinue reading →
02-04-2014: Opticom attends Läkemedelsdagen 2014
Opticom attended Läkemedelsdagen 2014 at Nalen where the road to a more equal health care for all was in focus. Ordnat införande, horizon scanning and structured follow-up were topics that were presented and discussed. In the panel discussionsContinue reading →
03-03-2014: A truly multi-cultural global village
Every year Opticom conducts over 60 000 telephone interviews with respondents all over the world. In addition to this Opticom staff travels across the world interviewing our clients' customers, printers, converters, merchants, advertising agencies,Continue reading →
24-01-2014: Opticom launches Opticom Incite
In 2014, Opticom adds communication to its research and consulting offering. At Opticom, our roots stem from research and analysis which provide our clients with true knowledge. This knowledge serves as the foundation for decisions that aim atContinue reading →
21-01-2014: Reseller brands stand still in Opticom’s office paper ranking
Opticom International Research now presents the results of the 11th edition of the “Brand Equity Tracking Survey - Office Paper”. This industry standard benchmark survey for office paper brands has been conducted among 2 100 professional end-usersContinue reading →
20-09-2013: Pharma Industry publishes Opticom's 2013 study on the Swedish pharmaceutical industry
The pharmaceutical industry is facing both external and internal challenges. The external challenges are a lot about the health care sector’s strong focus on costs and lack of resources, creating a tough market to operate on. The internal challenges Continue reading →
30-08-2013: Report summarising health care in Almedalen highlights Opticom study
The Swedish health care system is mediocre at using innovative medicines compared to other countries in Europe. This is a result that surprises Europeans - but not Swedes. This according to a new survey Opticom has carried on behalf of LIF - theContinue reading →
05-07-2013: Opticom presents report on differences in use of innovative drugs at Almedalen
During a seminar in Almedalen on the 5th of July, Opticom presented a report on why the use of innovative drugs differs between comparable countries in Europe. The report was prepared on behalf of LIF, the trade association for the research-basedContinue reading →
01-07-2013: Market-oriented economic reforms pay off
In the Confederation of Swedish Enterprise’s report "Marknadsinriktade reformer lönar sig" (Market-oriented economic reforms pay off), Ulf Jakobsson goes through a number of international studies that show that Sweden compared to other countries has Continue reading →
14-06-2013: Is Sweden lagging behind in the use of modern pharmaceuticals?
Is the Swedish healthcare system using innovative pharmaceuticals to a lesser extent than other, comparable countries in Europe? What can this depend on? Opticom was contracted by LIF to ask these questions directly to decision makers and KeyContinue reading →
09-05-2013: The power of knowledge
Some time ago I wanted to rent a car and walked into an Avis office. On the counter there was a sign that read: “Avis needs you. You don’t need Avis”. It can hardly be expressed more simply than that, says Mikael Selling, Opticom InternationalContinue reading →
12-04-2013: Office Paper multi-client survey to be conducted
With a sufficient number of subscribers already committed to the project in the first week of April, Opticom has been able to decide that the office paper survey will take place during 2013. The core survey consists of telephone interviews withContinue reading →
01-02-2013: New patient law in Sweden likely to affect all stakeholders in health care
The Swedish government decided on 24 March 2011 to call for a special investigator to submit proposals on how the patient's position in and influence over health care can be strengthened. The study has adopted the name of Patient Power InquiryContinue reading →
31-01-2013: Opticom launches new web site
With the aim of improving our communication regarding the value we provide to our clients and to make the web site visit a more interesting experience, we are now launching a new web site. With this new web site we want to put an even greaterContinue reading →

2012

12-11-2012: Opticom conference in leading business newspaper Dagens Industri
After a number of years in which it has been difficult to gather all employees for an internal conference to discuss opportunities for improving business processes, Opticom found a solution where even the staff’s children could join their parentsContinue reading →
31-10-2012: Office paper tracking survey more focused to better meet customer needs
Earlier than in previous years, Opticom has now started the planning process for the next edition of the office paper tracking survey. As many of our clients have their budgeting process in the autumn, the multi-client proposal is distributed toContinue reading →
26-09-2012: Several new cartonboard brands in the top but leaders clearly vary across end use segments
Opticom International Research today announces the “Part II – Brand Owners” of the results from “The Brand Tracking Survey – Cartonboard for consumer packaging 2012” defining and ranking the most valuable virgin fibre cartonboard brands in WesternContinue reading →
18-09-2012: Svensk Papperstidning highlights the success of Södra Pulp Labs
In an interview with Anna Altner, SPCI / Svensk Papperstidning describes the way Södra Cell has used Opticom's Future Lab for putting innovation into practice. To read the interview with Anna Altner, originally published in SPCI / SvenskContinue reading →
14-09-2012: Pharma Industry publishes Opticom's 2012 survey on the Swedish pharmaceutical industry
Nine out of ten Swedes think it is very important to keep research in pharmaceutical companies in Sweden. A majority of citizens is willing to pay more to get access to new and modern pharmaceuticals. At the same time, the industry thinks theContinue reading →
31-08-2012: Improved brand awareness among board converters – leading suppliers challenged by other companies
Opticom International Research today announces the results from “The Brand Tracking Survey – Cartonboard for consumer packaging 2012” defining and ranking the most valuable cartonboard brands in Western Europe according to carton converters. TheContinue reading →
17-08-2012: What will future customers want from their paper?
What will future customers want in terms of paper, quality, feel and form? That is probably the industry’s million dollar question and it might be an impossible one to answer. But Holmen Paper is never afraid to tackle big, difficult or complexContinue reading →
18-06-2012: What is the key success factor in pharma commercialisation today?
A successful product introduction in the pharmaceutical industry has usually been based on market access, price and reimbursement strategies. However, during the last couple of years, large changes have occurred in the medical and healthcareContinue reading →
01-06-2012: Opticom participates in Almedalen Week
Also this year, Opticom's Medical & Healthcare Division will participate in the Almedalen Week in Visby, Gotland, Sweden. We would very much like to come in contact with new and old customers during these days, please get in touch with yourContinue reading →
23-05-2012: Opticom starts cooperation with ACCESS Health International
The world is facing the demographic challenge of a rapidly aging population. In Sweden, the number of people in working age (aged 20-64) per elderly (80+) has decreased from 35 in 1970 to 12 in 2010 and is forecasted to reach 7 in 2040. ThisContinue reading →
03-04-2012: Which cartonboard brands take the lead in the European market in 2012?
The results from the 2012 brand tracking survey on cartonboard for consumer packaging are now available. The final reports will be available before summer and presentations can be booked from June onwards. Since its start in 2004, Opticom’s brand Continue reading →
27-01-2012: Europe’s leading office paper brands
Opticom International Research now presents the results of the 10th edition of the “Brand Equity Tracking Survey - Office Paper”. This industry standard benchmark survey for office paper brands has been conducted among 3 000 professional end-usersContinue reading →

2011

20-12-2011: Most valuable woodfree coated sheet brands in Europe
Opticom International Research today announces the results from “The Brand Tracking Survey for Woodfree Coated Sheets 2011” whereby the most valuable woodfree coated sheet brands in Europe are defined and ranked. Hello from PaperlinX has againContinue reading →
14-10-2011: Södra Cell presents Future Lab initiative on Pulp Labs
By means of an interview with Mikael Selling, co-founder of Opticom International Research AB, Södra Cell presents its Future Lab initiative on Södra Cell's special Pulp Lab site. During the interview Anna Altner, Manager Pulp Labs at Södra CellContinue reading →
09-09-2011: A misunderstood industry still fun to work in (2011)
The pharmaceutical industry does not get the appreciation, respect or financial compensation it deserves. Health care providers are perceived as adversaries rather than partners and there are no natural possibilities to obtain access to the finalContinue reading →
07-09-2011: New Opticom report shows opportunities in pharmacy market
Today Opticom launches the first comprehensive report about the market situation following the re-regulation of the Swedish pharmacy market. The report is based on results from in-depth interviews with leading executives at pharmacy companies, aContinue reading →
07-07-2011: Opticom rapporterar från Pfizers seminarium på Almedalsveckan
Live report av Jacob Ahlsson, Opticom, från Pfizers seminarium på Almedalsveckan 7/7, 2011: Regeringens läkemedelsstrategi - i väntan på kejsarens nya kläder. Medverkande: Christina Åkerman, Generaldirektör, Läkemedelsverket. Mats Eriksson (m),Continue reading →
06-05-2011: Pharmaceutical companies want to develop their cooperation with pharmacies
A recent market study on the pharmaceutical industry's views on the pharmacy market shows that several pharmaceutical companies want to develop their cooperation with pharmacies. The study was conducted by Opticom International Research AB inContinue reading →
25-03-2011: Opticom goes live with first Future Labs in the forest products industry
Today, many companies in the forest products industry are facing major challenges that may require radical actions and changes in the way they operate. Some of the most predominant challenges are due to environmental reasons, technological progress, Continue reading →
18-03-2011: Opticom now on Facebook
Like many of our clients, we believe social media are an important component in keeping up relationships with our clients. As a first step in developing our social media presence, we have now created a company page on Facebook. Our presence inContinue reading →
14-02-2011: Opticom relaunches brand equity tracking surveys
Since their start in 1999, Opticom’s brand equity tracking surveys have been established as the industry benchmark whereby brand owners have been able to measure the value of their brands in relation to competition and detect trends over time.Continue reading →

2010

16-11-2010: Opticom at Medica 2010, the world’s largest medical exhibition
Jacob Ahlsson, Project Manager at Opticom, will visit Medica between November 17-19. If you wish to meet him there and discuss about how Opticom can help you to make better business decisions, please call him at +46 (0) 708-39 90Continue reading →
27-09-2010: Opticom researches the Pharma Industry (2010)
In the September edition of the Trade Magazine “Pharma Industry”, Opticom launches a brand new Industry research survey answering questions like; what do the pharma industry think about their own future, and which questions are currently the mostContinue reading →
13-07-2010: The most valuable cartonboard brands ranked by Opticom (Brand owners)
Opticom International Research today announces the results from “The Brand  Tracking Survey – Cartonboard for consumer packaging 2010” defining and  ranking the most valuable cartonboard brands in Western Europe according to  brand owners (consumerContinue reading →
28-06-2010: The most valuable cartonboard brands ranked by Opticom (converters)
Opticom International Research today announces the results from “The Brand Tracking Survey – Cartonboard for consumer packaging 2010” defining and ranking the most valuable cartonboard brands in Western Europe according to carton converters. The Continue reading →
14-01-2010: Revised brand strategies shuffle top of European office paper brands around
Opticom International Research now presents the results of the 9th edition of the “Brand Equity Tracking Survey - Office Paper”. This industry standard benchmark survey for office paper brands has been conducted among more than 4 000 professionalContinue reading →

2009

17-12-2009: Office paper suppliers challenged in a volatile market
Opticom International Research (Opticom) today announces the results from the third independent pan-European study evaluating “The Top Suppliers of Office Paper” in Europe. The study ranks suppliers of office paper based on how well they fulfilContinue reading →
30-11-2009: We need to rethink! Clear message from the Swedish forest industry
Opticom International Research and Nordic Paper Journal presents the results from a new Swedish study surveying perceptions related to change readiness in the forest industry, which challenges the sector are meeting and how the future prospects areContinue reading →
30-11-2009: We need to rethink! Clear message from the Swedish forest industry
Opticom International Research and Nordic Paper Journal presents the results from a new Swedish study surveying perceptions related to change readiness in the forest industry, which challenges the sector are meeting and how the future prospects areContinue reading →
19-10-2009: Claro showing an impressive progress
Opticom International Research today announces the results from “The Brand Tracking Survey - Woodfree Coated Paper 2009” whereby the most known, bought and appreciated woodfree coated sheet brands in Central & Eastern Europe are defined. TheContinue reading →
08-10-2009: Well-known brands have so far not claimed the position as the leading environmental brand
Opticom International Research today announces the results from “The Brand Tracking Survey - Woodfree Coated Paper 2009” whereby the most known, bought and appreciated woodfree coated sheet brands in Western Europe are defined. The results areContinue reading →
21-09-2009: Opticom strengthens its position within medical & healthcare by taking on a highly experienced Corporate Advisor
Opticom International Research AB has decided to further strengthen its position as a leading global market research and consulting firm within the medical & healthcare area by taking on Ms Sylvie Bove as a Corporate Advisor. Sylvie is aContinue reading →
16-09-2009: Färsk undersökning visar att skogsindustrin måste tänka om!
Opticom International Research och Nordisk Papperstidning presenterar idag resultaten från en färsk undersökning där vi tagit temperaturen på förändringstrycket i skogsindustrin, vilka utmaningar den står inför och hur framtidsutsikternaContinue reading →
24-08-2009: Opticom starting up “Brand Equity Tracking Survey - Office Paper 2009”
From mid-August Opticom has started the preparations for the 2009 edition of the “Brand Equity Tracking Survey – Office Paper”. In addition to the more than 4 000 interviews in the basic countries Germany, France, the United Kingdom, Italy, Spain,Continue reading →
01-07-2009: Which woodfree coated paper brands take the lead in the European market in 2009?
2009 year's brand tracking survey for woodfree coated paper is currently being conducted and if you are interested in knowing which brands that take the lead this year, results are expected after the summer holidays. Opticom InternationalContinue reading →
24-06-2009: Opticom contributes to Confederation of Swedish Enterprise Tax Commision Report
Mr Urban Bäckström, Director General of the Confederation of Swedish Enterprise (Svenskt Näringsliv), and chairman of the organisation’s eight- member Tax Commission, presented the commission’s final report on Wednesday, June 24th, 2009. Need for Continue reading →
06-06-2009: Mikael Selling, Co-founder of Opticom, will speak at the Forest Industry Awards 2009
Mikael Selling, Co-founder of Opticom, will speak at the Forest Industry Awards 2009 in Sweden, Stockholm on Wednesday, SeptemberContinue reading →
28-05-2009: Opticom International Research signs an international cooperation agreement with pharmexx Nordic
Opticom has signed an international cooperation agreement with pharmexx Nordic, part of pharmexx GmbH – a world leading consulting company within contract sales in the Medical & Healthcare sector. The agreement entails a joint offer byContinue reading →
06-05-2009: Opticom participates in the "James Lind’s day"
Opticom participates in the "James Lind’s day" (En dag för forskning och hälsa) in Kungsträdgården in Stockholm the 20th of May 2009. The purpose of this day is to increase the public awareness of the importance of clinical research. Opticom will be Continue reading →
23-02-2009: “High level of confidence - but challenges too"
The survey, which was carried out by Opticom International Research, involved interviews with 130 customers in 12 countries. The customers were asked to evaluate Holmen Paper in such areas as delivery service, product quality, technical service,Continue reading →
07-01-2009: Aftonbladet: Marketing managers are increasing web advertising
Seven out of ten media agency consultants that are working with digital media expect to see increased budgets in 2009. Half of all marketing managers will increase their budgets assigned for web advertising. Aftonbladet.se has with the help ofContinue reading →

2008

23-10-2008: Opticom International Research today announced the results from the Brand Equity study where the strongest woodfree coated web brands in Western Europe are identified and evaluated.
 Opticom International Research today announced the results from the Brand Equity study where the strongest woodfree coated web brands in Western Europe are identified and evaluated. The survey has been made among close to 150 web heatsetContinue reading →
01-10-2008: Opticom International Research today announced the results from the study evaluating “The Top Suppliers of Woodfree Coated Sheets” in Western Europe
Opticom International Research today announced the results from the study evaluating “The Top Suppliers of Woodfree Coated Sheets” in Western Europe. The results are based on a comprehensive study with 1225 sheetfed printers in seven countries in Continue reading →
26-09-2008: Opticom International Research today announced the results from the European study “The Brand Equity Tracking Survey - Woodfree Coated Paper” with the findings about woodfree coated sheet brands in Western Europe
Opticom International Research today announced the results from the European study “The Brand Equity Tracking Survey - Woodfree Coated Paper” with the findings about woodfree coated sheet brands in Western Europe. The study is ranking brands ofContinue reading →
19-09-2008: The ranking list and results from the 2008 survey “Top Suppliers of Woodfree Coated Sheets” in Central & Eastern Europe was today released by Opticom International Research
The ranking list and results from the 2008 survey “Top Suppliers of Woodfree Coated Sheets” in Central & Eastern Europe was today released by Opticom International Research. Sheetfed printers in C&EE are ranking the top suppliers based on Continue reading →
15-09-2008: Opticom International Research today presents the results from the second independently conducted brand study “The Brand Equity Tracking Survey – Woodfree coated paper” in Central & Eastern Europe
Opticom International Research today presents the results from the second independently conducted brand study “The Brand Equity Tracking Survey – Woodfree coated paper” in Central & Eastern Europe. The study is ranking brands of woodfreeContinue reading →
10-09-2008: Wood products market fragmented – locally strong suppliers and distributors, but few with pan-European presence
The leading suppliers and distributors of wood products are today announced by Opticom International Research on the basis of its “The Future of Wood Products – Market, Brands and Top Suppliers 2008” study. The results are based on aContinue reading →
26-06-2008: Brand owners are gaining power in the cartonboard purchasing process - Can mills convince them of the value created by their brand offering?
Opticom International Research today announces the results from the 3rd edition of the pan-European "Brand Equity Tracking Survey - Cartonboard for Consumer Packaging". This study is ranking brands of virgin fiber cartonboard on how well-knownContinue reading →
12-06-2008: Softwood producers are almost unknown to end-users in Europe - are the frequent crises among saw mills self-inflicted?
Opticom International Research today announces the results from a new pan-European study evaluating "The Future of Wood Products - Market, Brands and Top Suppliers. The results are based on a comprehensive interview programme with 1 500Continue reading →
11-06-2008: Opticom participates in EphMRA 2008 Conference
Nina Persson, Business Area Manager for the Medical & Healthcare Division at Opticom will attend the EphMRA 2008 Conference, 25 - 27 June 2008, Barcelona, Spain, to share knowledge and expertise with leading Market Research and MarketingContinue reading →
26-05-2008: Increased customer focus necessary for the forest industry!
The forest industry in Europe and in North America, now increasingly often described as an industry in crisis, has too one sided its focus on cost cutting and is not listening enough to its customers. This statement was made by Mikael Selling,Continue reading →

2005

01-07-2005: Tell your customers what they need
Over the years, Opticom has conducted extensive research on buying behavior among customers in the pulp and paper industry. In particular, our Brand Equity surveys have demonstrated the complexity of the paper buying market and the consequentlyContinue reading →