Opticom International Research today announced the results from the European study “The Brand Equity Tracking Survey – Woodfree Coated Paper” with the findings about woodfree coated sheet brands in Western Europe.

The study is ranking brands of woodfree coated sheets based on how known they are in the market, how well they meet customers’ expectations on a number of quality performance criteria as well as the loyalty towards them. The study also identifies buying behaviour and purchasing power trends. The results are based on interviews with 1225 professional paper buyers in the sheetfed printing segment in Western Europe.

In total 44 different woodfree coated sheet brands have been tracked: Allegro, Arctic, Black Label, BVS, Challenger, Chromomat, Claro, Condat Gloss/Silk, Condat Matt Périgord, Core, Creator, Daco, Essential, EuroArt Plus, Furioso, Galaxi, Galerie Art, Garda, Go, G-Print, HannoArt, Heaven 42, Hello, Ikono, LumiArt, -Silk, Luxo, Magno, Maine Gloss, Maxigloss, -satin, -silk, Mega, MultiArt, NopaCoat Prestige/Stratos, Novatech, Printover, Profi, R4/R4 Chorus, Regency, Satimat, Starline, Symbol, Tempo, Tom & Otto, TripleStar, UPM Finesse.

The 2008 Brand Equity Index ranking list according to sheetfed printers in Western Europe looks as follows:
Rank 2008 (Rank 2007): Brand – Brand owner
1. (1) Hello – PaperlinX
2. (2) Novatech – Antalis
3. (6) Magno – Sappi
4. (5) Maine Gloss – Arjo Wiggins
5. (8) Garda – Cartiere Garda/Lecta
6. (3) Satimat -Arjo Wiggins
7. (NEW) Claro – Antalis
8. (7) Creator – Torraspapel/Lecta
9. (9) BVS – Scheufelen
10. (16) Lumi – Stora Enso
11. (19) MultiArt – Papyrus
12. (4) Condat – Condat/Lecta
13. (13) Black Label – Antalis
14. (NEW) Mega – M-real
15. (10) Galaxi – Inapa
16. (11) Chromomat – Arjo Wiggins
17. (18) TripleStar – Sappi/Papyrus
18. (BACK) Tom & Otto – Antalis
19. (15) Maxi – Igepa
20. (17) R4/R4 Chorus – Burgo
21 (20) Condat Matt Périgord – Condat/Lecta
22. (12) Core – PaperlinX

To access the full news release click on the following link:
http://www.opticom.se/docs/newsrelease/News Release Brand Equity Tracking Survey 2008 – WFC WE.pdf

For more information, or ordering of the study, please contact Emma Grundström at +46 8 50 3090 00 or emma(at)opticom.se.

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