inciteIn 2014, Opticom adds communication to its research and consulting offering.

At Opticom, our roots stem from research and analysis which provide our clients with true knowledge. This knowledge serves as the foundation for decisions that aim at creating value on the bottom line. Carl Michael Bergman, CEO at Opticom International Research says: “Numerous client testimonials show that research pays off”.

Over the years, we have added consulting to our offering, helping our clients to reach insights that allow even better decision making. These two disciplines have built our success, and allowed us to work with an incredible list of globally leading companies. “It is a privilege to serve all these companies on a long term basis”, concludes Mikael Selling, CEO at Opticom Consulting Group.

Still, it is our profound belief that although knowledge may explain even the most complex matters, only communication has the power to create lasting change. That is why we now add a third leg to our business, communication.

We do so by starting a new company, Opticom Incite, run by some of the most acclaimed advertising experts in the Nordics. They have a long experience from working with complex, international tasks for major, global corporations.

“It is our ambition to help Opticom clients – old and new – to improve their business using efficient creative concepts”, states Martin Kubu, CEO at Opticom Incite.

With these three functions, we can now offer a seamless process – from Analytic Research, via Strategic Advice to Creative Concepts – aiming at making a difference on the bottom line.

For more information, please contact Mikael Selling or Carl Michael Bergman at +46 8 50 3090 00 or by e-mail at mikael [at] opticom [dot] se or carl [dot] michael [at] opticom [dot] se.

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