A recent market study on the pharmaceutical industry’s views on the pharmacy market shows that several pharmaceutical companies want to develop their cooperation with pharmacies.
The study was conducted by Opticom International Research AB in collaboration with Pharma Online. Opticom also completed a meta-analysis – a compilation of published market research – on customer satisfaction with the pharmacy market. These two studies were presented this week during Apoteksmarknadsdagarna.
Both studies will be included in a final report presented later this spring. This final report will also include a study with leading executives at pharmacy companies about current and future challenges.
Read more about these studies in our news release (in Swedish):
News Release – Marknadsstudier om Apoteksmarknaden