Opticom International Research now presents the results of the 11th edition of the “Brand Equity Tracking Survey – Office Paper”. This industry standard benchmark survey for office paper brands has been conducted among 2 100 professional end-users across 7 countries in Europe. The countries covered are Germany, France, the United Kingdom, Italy, Spain, the Netherlands and Sweden.

The top European office paper brands according to the Opticom Brand Equity Index are:

Rank 2013 Vs. 2011* Brand Brand owner
1 = Xerox Antalis
2 = Navigator grupo Portucel Soporcel
3 + HP HP (manufactured and distributed exclusively by International Paper)
4 - Lyreco Lyreco
5 + Discovery grupo Portucel Soporcel
6 - Office Depot Office Depot
7 + (Back) Canon Canon
8 - Plano Papyrus
9 = Staples Staples
10 - Viking Office Depot/Viking Direct

* Compared with the ranking as presented in 2011. Please keep in mind that the geographical coverage was slightly different then and also included Belgium, Poland, and Switzerland.

To access the full news release click on the following link:
News Release Brand Equity Tracking Survey – Office Paper 2013

For more information, or ordering of the study, please contact Marijn van der Sluijs at +46 8 50 3090 00 or Marijn [at] opticom [dot] se.

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