Opticom International Research now presents the results of the 9th edition of the “Brand Equity Tracking Survey – Office Paper”. This industry standard benchmark survey for office paper brands has been conducted among more than 4 000 professional end-users across 7 countries in Europe.

The top European office paper brands according to the Opticom Brand Equity Index are:
Rank 2009 (2007) Brand (Brand owner)
1 (1) Xerox (Xerox)
2 (3) HP (HP)
3 (5) Navigator (grupo Portucel Soporcel)
4 (2) Impega (Lyreco)
5 (NEW!/2*) Lyreco (Lyreco)
6 (4) Viking (Office Depot/Viking Direct)
7 (14) Canon (Canon)
8 (6) Clairefontaine (Clairefontaine)
9 (12) Océ (Océ)
10 (8) Antalis (Antalis)
11 (10) Data Copy (M-real)
12 (NEW!/7*) Office Depot (Office Depot)
13 (BACK!) Evolve (M-real)
14 (9) Motif (PaperlinX)
15 (11) Discovery (grupo Portucel Soporcel)
16 (NEW!) Plano (Papyrus)
17 (18) Double A Paper (Advance Agro)
18 (NEW!/20*) Ricoh (Ricoh)
19 (NEW!) Rainbow (Papyrus)
20 (15) Future (UPM)
* New but rebranded; comparative ranking for predecessor (Impega, Niceday and Nashuatec respectively)

To access the full news release click on the following link:
News Release Brand Equity Tracking Survey – Office Paper 2009

For more information, or ordering of the study, please contact Marijn van der Sluijs at +46 8 50 3090 00 or Marijn [at] opticom [dot] se.

Email Linkedin Facebook Twitter
Download PDF