Cost savings – Increased sales – Improved margins – Better insights


Our mission is to help our clients improve their profits by transforming data and knowledge into strategic advice and concrete action plans. As a trusted and credible advisor to leading global clients we are passionate about understanding your key challenges and in finding solutions that deliver true value and ROI. By combining Opticom’s unparalleled capabilities in analyzing feedback from stakeholders in complex value chains, broad and deep industrial expertise and experienced consultants we can assure that clients are served with first-class consulting support. We offer a unique portfolio of consulting services with different scope and content but all focusing on creating value:
 
Customer research
Given our extensive experience in conducting global customer research, clients often rely on Opticom to develop their skills of listening to the market, to base their decisions on market facts and to embed the customer´s voice in their companies DNA. Continue reading →
Stakeholder management
In a time where the roles and responsibilities of all stakeholders in healthcare have changed considerably, pharmaceutical companies face different challenges and opportunities compared to ten years ago. It is no longer sufficient to provide …Continue reading →
Consumer Lab
The Consumer Lab® is a platform that combines market research and constructive interaction with consumers in the direct or close environment of the retail product in question. In discussing a range of issues with both existing and potential customers …Continue reading →
Tailor-made research
Often clients come to Opticom with a specific issue in mind that they would like to address. To fit these needs in the most optimal way, Opticom can tailor-make research projects and adjust both method as well as scope. Opticom frequently conducts la…Continue reading →
 
Future Lab
Today, many companies are facing major challenges that may require radical actions and changes in the way they operate. Some of the most predominant challenges are due to environmental reasons, technological progress, structural changes somewhere …Continue reading →
Brand tracking surveys
Annually Opticom talks to more than 30 000 printers, converters, and other professionals dealing with paper, board and other forest products in order to define brand equity through measuring and tracking brand awareness, brand performance, buying behaviour …Continue reading →
Workshops that result in action!
Better understanding customers and other important stakeholders is critical to become a market leader … but not as easy as it sounds if you are missing the step of making sure valuable learnings result in actions that are ready for implementation. …Continue reading →
Why conduct market segmentation?
Market segmentation is used as a strategic marketing tool for defining markets/customer groups and to decide which ones to focus on. An organisation cannot satisfy the needs and wants of all customers – to do so may result in a waste of company resou…Continue reading →