Opticom International Research today announces the results from a new pan-European study evaluating “The Future of Wood Products – Market, Brands and Top Suppliers.

The results are based on a comprehensive interview programme with 1 500 professional wood products buyers and distributors in Western Europe among key customer groups to the saw mill industry: Building & construction, Joinery & formwork, Furniture, Parquet, Packaging & pallets, Distributors & importers and DIY chains.

“The saw mill industry, an important industry sector to many Northern European countries and often plagued by cyclical profitability, is according to findings in this Opticom study in a stage where tremendous opportunities can be found in order to improve long term profitability. Today the saw mills are stuck between the interests of middle-men and the end-users. In order to capitalise on the potential market opportunities the saw mill industry must change their business strategies and become more end-use driven” says Mikael Selling, Corporate Advisor & Partner at Opticom.

Please access the news release by clicking on the following link:
News Release – The Future of Wood Products 2008

Should you have any questions, please do not hesitate to contact Mikael Selling at +46 (0)8 50 30 90 00 or by e-mail at mikael(at)opticom.se.

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