By means of an interview with Mikael Selling, co-founder of Opticom International Research AB, Södra Cell presents its Future Lab initiative on Södra Cell’s special Pulp Lab site. During the interview Anna Altner, Manager Pulp Labs at Södra Cell International, and Mikael Selling discuss the advantages of Future Lab and how it helps Södra Cell to understand the future and potential for foamed paper. Continue reading

Download PDF

News_111006In this edition, we would like to focus on those working in the health sector and to highlight two of Opticom’s recent publications about the Swedish pharmaceutical industry, to share some of our clients’ experiences with you, as well as tell you a bit more about Opticom’s international atmosphere.

Read the full news letter here.

Download PDF

The pharmaceutical industry does not get the appreciation, respect or financial compensation it deserves. Health care providers are perceived as adversaries rather than partners and there are no natural possibilities to obtain access to the final customer. These are some of the conclusions from the industry survey that the industry journal Pharma Industry, and Opticom, conducted for the second consecutive year. The survey includes answers from 173 respondents representing 57 different pharmaceutical companies active in Sweden. Continue reading

Download PDF

Today Opticom launches the first comprehensive report about the market situation following the re-regulation of the Swedish pharmacy market. The report is based on results from in-depth interviews with leading executives at pharmacy companies, a survey among representatives for the pharmaceutical industry as well as an analysis of published market research about customers’ satisfaction with pharmacies. Continue reading

Download PDF