With a sufficient number of subscribers already committed to the project in the first week of April, Opticom has been able to decide that the office paper survey will take place during 2013.

The core survey consists of telephone interviews with professional office paper purchasers in Germany, the United Kingdom and France. In addition, interviews will be conducted in another four European countries: Italy, Spain, the Netherlands and Sweden with 300 interviews per country bringing the total survey coverage to 2 100 offices across Europe.

The survey provides value to subscribers in a number of ways:

  •  Follow-up and evaluation of the success of brand strategies: Rebranding, the launch of new concepts, brand positions’ development over time can all be evaluated accurately on the basis of the survey.
  • Evaluation of different brands’ value in different markets – including awareness, satisfaction and loyalty – provides a valuable input for developing a brand’s position in a brand portfolio or for developing a brand portfolio to even better fit with end-user needs.
  • In addition to providing you with input on how to develop your portfolio, Opticom’s independent research report also provides you with a powerful tool in channel negotiations.
  • A good position in the overall ranking for your brands can be used for marketing and PR purposes and can contribute to building commitment internally.

The preparation of the survey will take place during May and June and fieldwork will be conducted after summer so that reports will be available by November/December the latest. For more information, or ordering of the study, please contact Marijn van der Sluijs at +46 8 50 3090 00 or Marijn [at] opticom [dot] se.

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News_130228Most industries are undergoing a period of fundamental change and even though global market conditions are stabilizing, we are all affected by the uncertainties in the world economy for the foreseeable future. Despite these challenging facts we do shape our own destiny.

The winners need to make the necessary changes both in what they do and how they do it. They need to connect more effectively with their customers and other stakeholders in their value chains, commercialize products more effectively, reshape product portfolios to focus more on high added values, pursue business development opportunities, tailor local needs in both mature and emerging markets.

To most of these critical, strategic issues Opticom offers a unique portfolio of consulting services with different scope and content but all focusing on creating value. Through what we hear and what we learn, our clients confirm that our engagement often results in considerable cost savings, increased sales and improved margins, in addition to better insights.

Read the full news letter here.

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The Swedish government decided on 24 March 2011 to call for a special investigator to submit proposals on how the patient’s position in and influence over health care can be strengthened. The study has adopted the name of Patient Power Inquiry (Patientmaktsutredningen). Yesterday, the study submitted its interim report Patient law (SOU 2013:2).

In this preliminary report a new patient law is suggested by the investigation in accordance with the government directives. The suggested new law addresses how patient choice in healthcare can be further strengthened; how the patient’s need for support, advice and information should be met in relation to the guarantee for and free choice of care; and how the authorities should work to strengthen the position of the patient.

In order to better understand the local and national initiatives that are undertaken by various stakeholders on local, regional and/or national level, Opticom has conducted a number of Stakeholder management projects focusing on the topic of patient power in specific therapeutic areas. The outcome of these projects have contributed to a better understanding of stakeholder roles and attitudes towards increased patient influence, an updated overview of initiatives and best practices as well as a strong platform for improved relations and increased cooperation with external parties. In addition, these projects have formed a solid foundation for workshops to kick-off of internal activities to work more patient-oriented.

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With the aim of improving our communication regarding the value we provide to our clients and to make the web site visit a more interesting experience, we are now launching a new web site.

With this new web site we want to put an even greater emphasis on presenting our client testimonials and to focus the information on the specific industries we operate in. What is more, we would like to create a more intuitive reading experience through this new structure. The new structure of the web site also facilitates adding new content which will make this web site more up-to-date than its predecessor.

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