Opticom awarded

EcoVadis Certification for 2019

EcoVadis CSR rating

 

“Congratulations, your company has been awarded a silver medal in recognition of CSR achievement!”

 

EcoVadis is the world’s most trusted provider of business sustainability ratings, intelligence and collaborative performance improvement tools for global supply chains. Combining People, Process and Platform.

EcoVadis’ easy-to-use and actionable sustainability scorecards provide detailed insight into environmental, social and ethical risks across 198 purchasing categories and 155 countries.

Industry leaders such as Johnson & Johnson, Verizon, L’Oréal, Subway, Nestlé, Salesforce, Michelin and BASF are among the more than 55,000 #businesses on the EcoVadis network, working to assess, collaborate and improve sustainability performance in order to protect their brands, foster transparency and innovation, and accelerate growth. We envision a global marketplace where sustainability intelligence influences every business decision – improving economies, people’s lives and the planet we all depend on.

https://www.ecovadis.com/

 

On our first trial, we did not get the Bronze Medal, but we got EcoVadis Silver Medal 2019.
Now we will work, improve and aim for EcoVadis Gold.
” – Opticom, CEO & Founding Partner, Carl Michael Bergman

 


 

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Mikael’s speech focused on “The global consumer perspective on the environment and sustainable forestry”. Consumers around the globe get more environmentally conscious, their concerns are rapidly growing, and we are all aware of that. Most of us wants to do the right thing, but sustainability is a complex matter. Mikael presented results from a global survey investigating consumer perceptions around environmental impact on purchasing behavior, concern for climate change and raw material usage, knowledge about forest management and the Importance and relevance of certifications

The program and presentation is available on www.europulp.eu

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AvF

 

On February 21st, 2000 I was moderating a panel discussion in Stockholm and the theme was: The IT society, a threat against printing paper?

Starting up the panel discussion, I reminded the audience that there was an Internet company traded on NASDAQ called Amazon that had 3,000 employees, negative profits, and a market cap of 8 Billion US dollars. This was equivalent to the market cap of SCA, Stora, Enso, UPM and Holmen – COMBINED. Most people in the audience laughed and exclaimed that the world had gone crazy. Not so many are laughing today. Since then Amazon’s stock price has soared by over 2100% and the market cap is now 700 billion US dollars. What about the named forest industry stocks? Well, they have risen too and are today valued at 60 billion US dollars. With Amazon´s market cap outperforming the selected basket of forest industry stocks 12 fold, we can conclude that at half-time it’s 1-0 to Amazon.

However, the game isn’t over until the referee blows the whistle. What will happen in the next 18 years? Today the forest industry is in much better shape than in 2000. Their business models are supported by mega trends such as increasing e-commerce, aging population, growing middle class, a world going non-plastic, etc. The industry is optimistic about the future, with many new ideas and innovations in the making. In the second half of the game my bet would be to go long in forestry and short in Amazon.

We see these trends, with all the new opportunities they offer for the forestry industry. And we’ll take an active role in this process of change. Because we help create value for companies around the world by transforming data and knowledge into strategic advice and efficient communication.

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Tenarguments

You can’t see the forest for all the trees”.

In Sweden, with some 80 percent of the land covered by forests, that is a pretty obvious remark. But it is also a Swedish proverb, meaning that it’s hard to see what’s under your nose.

Maybe that is also the case when it comes to the nature of the forestry industry, especially the pulp industry. Things are changing, fast. And few see it. From being the archetypical cyclic industry, ridden by regular financial tidal waves, the forest industry is showing signs of increased stability over time.

 

Let’s list the indicators, one by one, but without any internal order:

  1. Forest land gets a higher evaluation than ever by analysts and is seen as a safe investment.
  2. Printing paper represent a much smaller share of the business now, and hence a much lower implication on the bottom line.
  3. The population in the industrialized world is getting significantly older, which implicates an increased use of tissue products, not least for incontinence care.
  4. Globally, a larger proportion of the population is rising from poverty, and therefore is likely to consume more paper based products.
  5. The growth in the global economy shows surprising stamina, which in turn drives the demand on packaging.
  6. Consumers are becoming more environmentally concerned, and show a growing resentment against plastics and pro paper based packaging.
  7. The shift from a fossil-based to a bio-based society is growing and becoming common practise.
  8. There is a growing lack of recycled fibre in the recycling system, which drives a need to invest in the production of fresh fibre.
  9. The forestry industry, which may have been seen as conservative, is becoming more and more innovative, focusing increasingly on R&D.
  10. After years of development, large scale wooden based buildings (residential as well as commercial) are getting a broader acceptance.

 

We see these trends, with all the new opportunities they offer for the forestry industry. And we’ll take an active role in this process of change. Because we help create value for companies around the world by transforming data and knowledge into strategic advice and efficient communication.

 

 

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