Holmen succeeded in registering the name Iggesund as a trademark. Iggesund is now part of an exclusive group including fine Swedish companies such as Gustavsberg, Orrefors and Kosta Boda. Still, this valuable outcome was not the only value in going through the process including a legal case, gathering testimonials and doing a brand survey, as those involved also refreshed their knowledge about the company’s history and its heritage of branding. Continue reading

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One year after the start of the race in Southampton ASSA ABLOY announces the results of the final employee survey. The Global manager- and employee survey that has been carried out by OPTICOM shows that 14 250 employees during the year have increased their knowledge about ASSA ABLOYs mission, priorities and ways of working. 18 250 employees feel very proud of belonging to the ASSA ABLOY Group. In total the survey includes 70 companies in the Group. Continue reading

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