Annually Opticom talks to more than 30 000 printers, converters, and other professionals dealing with paper, board and other forest products in order to define brand equity through measuring and tracking brand awareness, brand performance, buying behaviour and brand loyalty among important end-users in Europe. Continue reading

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Since their start in 1999, Opticom’s brand equity tracking surveys have been established as the industry benchmark whereby brand owners have been able to measure the value of their brands in relation to competition and detect trends over time. Although the trackings were conducted yearly from the beginning – at least for woodfree coated paper and cut-size uncoated woodfree paper (office paper) – over time it became clear that clients were more interested in a follow-up every second year. Continue reading

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Opticom International Research (Opticom) today announces the results from the third independent pan-European study evaluating “The Top Suppliers of Office Paper” in Europe.

The study ranks suppliers of office paper based on how well they fulfil the demands on a number of supplier- and service-related criteria as well as the loyalty towards the suppliers. The results are based on more than 4 000 interviews with professional end-users of office paper across seven countries in Europe. Continue reading

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