Opticom International Research today announces the “Part II – Brand Owners” of the results from “The Brand Tracking Survey – Cartonboard for consumer packaging 2014” defining and ranking the most valuable virgin fibre cartonboard brands in Western Europe according to consumer goods brand owners.
The ranking of brands, the Opticom Brand Equity Index, takes into account both awareness of and satisfaction with the brand. Satisfaction encompasses quality and service associations, perceived brand performance as well as loyalty towards the cartonboard brand.
The results are based on interviews conducted in February-April 2014 with 377 brand owners located in Western Europe, representing six different end use segments: Cosmetics & beauty care, Pharmaceuticals & healthcare, Chocolate & confectionery, Frozen & chilled food, Dry food, Wines & spirits. In total 45 different brands were evaluated by the brand owners.
Most valuable brands in Western Europe – based on the Opticom Brand Equity Index
This year’s ranking presents 11 brands qualifying for the index (12 in 2012); and the 3 most valuable brands, overall, are Tambrite (from Stora Enso), Invercote and Incada (both from Iggesund). These brands were also in the top three in both 2010 and 2012 but have since then switched places as may be seen in the ranking list below:
Brand knowledge differs across the six segments surveyed
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For more information, or ordering of the survey, please contact
Camilla Wiwe at:
Opticom International Research
Grev Turegatan 30
SE-114 38 Stockholm, SWEDEN
Direct phone: +46 (0)8 50 30 90 06
Mobile phone: +46 (0)708 39 90 06