Your Trusted Partner in the Forest Industry
At Opticom, we don’t just study the forest industry—we are deeply embedded in it. With over 35 years of hands-on experience across the entire forest products value chain, we’ve developed unparalleled insights that help businesses achieve their strategic goals. Whether you need in-depth market analysis, assistance with crafting an effective marketing strategy, customer satisfaction evaluations, or testing new product or service concepts, our expertise in the forest industry is unmatched.
Our extensive relationships with industry leaders, some spanning decades, have established us as the go-to consultancy for global market research in this sector. From pulp and paper to wood, packaging, chemicals, and more, we have developed a comprehensive database of industry knowledge, collected from countless projects across the globe. This wealth of information allows us to keep our finger on the pulse of the industry, providing our clients with the most up-to-date and relevant insights for their business.
What Opticom Offers:
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Tailored Research Solutions: Our research dives deep into market dynamics, customer needs, and stakeholder expectations, providing you with insights that fuel data-driven decisions.
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Customer Satisfaction & Concept Testing: Whether you’re evaluating customer satisfaction or testing new products and services, we deliver insights that help you refine and optimize.
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Sustainability Insights: In today’s world, sustainability is no longer an option but a necessity. Our research helps you understand how your entire value chain perceives sustainability, guiding your business planning, branding, and communication strategies. From changing perceptions to investigating the market’s willingness to pay a premium for green initiatives, we provide the insights needed to position your business as a thought leader in sustainability.
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Strategic Communication Support: We help build impactful communication strategies that resonate with your audience and enhance your brand’s positioning.
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Global Reach, Local Expertise: Our multicultural team, representing over 30 nationalities and operating in more than 100 countries, ensures you benefit from both global perspectives and localized insights.
As the leading global market research consultancy for the forest products industry, we are committed to supporting your growth and competitiveness. Our experience, tips, and insights are here to provoke your curiosity, and if any topic strikes a chord, we’d be delighted to explore how we can add value to your business.
Hot topics
Forest Industry, Opticom
The moral paradox of trees
We know that most consumers strongly support the green transition, that they like the idea of bio-based products, but they are still not keen on the idea of cutting down trees to help produce them. There’s a disconnect when it comes to understanding that harvesting sustainably-managed forests has huge potential to be part of the solution, not the problem.
We understand that trees evoke an emotional response, and there is no question that we need to protect old-growth and high-value conservation areas, but as the bioeconomy and increased competition from new sectors drive demand for forest materials, how can we meet this rising demand without cutting down more trees? Competition for wood resources is intensifying at a time when supply has tightened, whether from natural disasters, geopolitical forces (Russian exports of wood have halted since its invasion of Ukraine) or mounting regulation.
Forest Industry
Meet the newest member of the team Marianna Bokou
We’re delighted to welcome a new Research Team Lead to our growing staff. Marianna Bokou has a background in Market Access and Quality Assurance in several pharmaceutical companies. She also holds an MSc in Health Economics, Policy & Management from the Karolinska Institutet and a BA in Pharmacy. We pride ourselves on our multi-lingual team and Marianna is no exception. A native of Athens, Greece, she moved to Sweden in 2022 to study for her MSc and is learning Swedish fast, in addition to her fluency in English and German and her native Greek.
Forest Industry
Three key takeaways from our presentation at Skogsindustriernas Framtidsmote 2024
It was such a pleasure to be part of the excellent Skogsindustriernas Framtidsmöte 2024 on Wednesday the 24th of April. Organised by the Swedish Forest Industries Federation, this event never disappoints, provoking discussion of the major issues facing the sector today. We extend heartfelt thanks to team Skogsindustrierna fellow speakers, prize winners, and the wonderful audience. Grateful for all!
Forest Industry
Why we need to understand the PPWR A view from SCA Containerboard
The EU Packaging and Packaging Waste Regulation (PPWR) is the biggest overhaul of European packaging rules in years. Currently under review by the European Parliament and Council, launched in November 2022, it aims to reduce Europe’s packaging waste and promote reusable alternatives. It includes proposals for packaging reduction targets for Member States and strict reusable and refill targets for in-store dining and takeaway services.
Our clients
With more than 35 years of experience of serving the forest products industry, Opticom is a trusted market research and communication partner to many of the leading companies on all levels in the value chain; ranging from suppliers to the paper industry, through paper and board mills to paper merchants from Europe, the Americas, Asia, Africa, and Australia. Our strong reputation in the industry, guarantees credibility of the results throughout your organization and provides you with security in decision making and powerful tools to create change.
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The forest industry is possibly the greenest we know. It needs to be – an industry based on the forest can’t neglect or destroy the very thing upon which it depends for survival. Yet when consumers think about a business founded on trees, they still tend to see red rather than green. With 35 years of experience researching and tracking consumer opinion and forest industry performance behind us, Opticom can help.
