Anyone can do it, right? 

-No. A general agency may not have the experience to conduct a deep dive into complex issues and it will need to invest time (and your money) to understand them first.

Will I need to spend time educating you about what we do? 

-No. At Opticom we don’t just know how a pulp mill works; we understand its entire value chain from wood supply to end-product and consumer. Why choose an agency that doesn’t understand your business or know your customers when you can talk to the industry specialists? We are unmatched when it comes to experience of the forest products industry and the data that we’ve accumulated over decades.

Can Opticom save me time? 

-Yes. When we open a discussion with a client, we already know the mechanics of their business and understand the underlying trends and challenges they face. This puts us in a strong position to advise on the right questions to ask. Very often, we can be trusted to design the entire questionnaire with minimal input after an initial conversation.