Consumers around the globe get more environmentally conscious, their concerns are rapidly growing, and we are all aware of that. Most of us want to do the right thing, but sustainability is a complex matter. Mikael presented results from a global survey investigating consumer perceptions around the environmental impact on purchasing behavior, concern for climate change and raw material usage, knowledge about forest management, and the Importance and relevance of certifications.

The program and presentation are available on www.europulp.eu