Let’s say that this is a producer of professional vehicles, such as long-haul trucks, wheel loaders, mining equipment or even buses. Hence, availability and cost of operation will be key to any owner. But also in this discipline, our company scores high.

One could only guess the brand assets of such a product range. And of such a corporation.

So, what happens when the interactive electronics of these already advanced machines grow up and become connected? Become part of the so cherished Internet of Things.

Information technology will allow for mind boggling novelties such as vehicles that drive better on their own than with their drivers. Vehicles that thrive best with their kins, travelling whole continents in a group, or what is now called platooning. Vehicles that are performing around the clock. A traffic environment far safer, without any driver at all, however skilled they may be.

What happens then with the loyalty of the drivers? And what happens with the brand assets?

Will such a vehicle-producer be seen as a sub-supplier to Internet companies? Or is it maybe so, that an agile producer can grab this opportunity, and turn things the other way around. And build an even stronger brand?

We don’t know yet. But we can find out.

Because we help companies around the world create value by transforming data and knowledge into strategic advice and efficient communication.