LIF – the research-based pharmaceutical companies’ association – inaugurated their new premises at Sveavägen 63 in central Stockholm. Of course, we were there.

Imagine a country where forestry generates 10% of the industrial production.

Many of us remember Esso’s classic campaign about putting a tiger in the tank of your car. That claim was coined in another millennium, but demand for a clean, powerful and efficient fuel (yes that was what Esso promised) remains.

The research consists of telephone interviews with end-users across three offices size: small, SOHO and large. About 1500 professionals, responsible for selecting and/or purchasing office paper, will be interviewed in five European markets: Germany, France, the United Kingdom, Spain and Italy.

Imagine a pioneer in the wind power business deciding to create true change.

Opticom is proud to announce that 10,000 SEK was donated to the International Children’s Villages as a result of telephone and face-to-face qualitative interviews on behalf of the participants.

Imagine one of the leaders within the automotive industry. Paint the picture that they’ve been building vehicles for really long, been really successful and become really appreciated. Drivers just love handling these impressive machines. The mechanics are superb. The driver interface is beyond compare, and the comfort is exquisite.

Think of the word “chevalier”. At first hand, it implies that a man is chivalrous. A knight, as it was called way back in the day. Someone who was quite well off. Had a good hand with the ladies. A charmer.

See the full ranking here:

Opticom International Research now presents the results of the 7th edition of the “Brand Equity Tracking Survey – Cartonboard: Brand owners”.

Opticom International Research now presents the results of the 12th edition of the “Brand Equity Tracking Survey – Office Paper”. This industry standard benchmark survey for office paper brands has been conducted among 1500 professional end-users across 5 countries in Europe. The countries covered are Germany, France, the UK, Italy and Spain.

Opticom Group pre-launching new business focused on Staffing & Recruitment The global research, consulting and communication company Opticom Group is launching Opticom International Talents, a company that will offer staffing and recruitment of talented and qualified professionals with an international background and expertise.

Midsummer is an event that predates Christianity, and it has been celebrated ever since. Swedes typically meet up with family and friends over food and drinks, preferably close to nature and outdoors, always hoping for good weather but often getting disappointed. Still, midsummer is such an important festivity that there have been proposals to make the Midsummer's Eve the National Day of Sweden.

A truly global workplace offering a great opportunity to gather work experience for our international academic talents!

Why are consumers still not seeing green when they think of forest products? And more importantly, what can you do to change it?

Jessica was already part of the Opticom Family in 2017 and after a few years in the aviation industry, she decided to come back.

A customer survey is a useful tool to gather feedback and develop a greater understanding of your customers, but what really counts is what you do with the results.

At Opticom, we identify trends and educate ourselves constantly. We love learning about different developments both in Sweden and abroad.

To keep broadening our knowledge, we continue with our Learn@Lunch-sessions here at Opticom. These are sessions where anyone in the office can educate all of us on their topic of interest.

It can be easy to think market research or customer satisfaction surveys are best done in house, especially during times of budget constraint. Why pay an external party to do something you can just as easily do yourself? Perhaps because not all surveys are equal…