Keep up to date with the latest healthcare industry insights and top tips, from inspiring recommendations to sustainable developments.

Novo Nordisk is one of the companies at the forefront of developing new drug treatments for Obesity and they commissioned Opticom in the spring of 2022 to conduct a series of in-depth interviews with key people in Sweden with insight into the current and future of Obesity care.

Charlotte Ungerth, Head of Aesthetics Business Unit Nordics at Galderma and previously strategically responsible for the business area on a global level have experience from aesthetics for over seven years and worked with several projects together with Opticom.

Vitalis is the leading conference and trade fair on eHealth and the future of healthcare in the Nordics. Representatives from municipalities, regions, private care providers, authorities, academia, and industry meet to discuss future challenges and solutions within healthcare.

The pharmaceutical industry has the 17 UN Sustainable Development Goals as its guiding light. These global goals should be achieved by 2030 – But out of the big pharma companies, only three make it to the top 100 in the latest Corporate Knights index of the world's most sustainable companies: Sanofi, Astra Zeneca, and Biogen, all found on the lower half with stagnant or even losing positions compared to 2021.

Testing marketing material before it goes into production and is launched is becoming increasingly important, especially among leading pharmaceutical companies. Anna Burrows, Account Director at Up There Everywhere, a Stockholm-based global digital advertising agency handling marketing campaigns for Galderma, specializing in dermatological injectables and skin care products, believes that this is a model for the future.

“Our customer base is very happy with what we're doing and a lot of that is because we continue to anticipate and meet our customers’ needs and expectations. This understanding comes through our constant open dialogue with our customers and specific projects such as the Voice of Customer survey, performed in 2017”

Every year our Research division - Opticom International Research - is helping Lif - The Swedish Association of the Pharmaceutical Industry - to map the pharmaceutical companies' work with e-health.

We are very proud and happy to announce that Jacob Ahlsson is joining Opticom Group! Jacob has vast experience of the life science sector, having worked in the industry for more than 20 years.

While much uncertainty remains, there are two global mega-trends that will continue to affect us – mainly concerning digitalization and sustainability. Before the pandemic, we saw a strong trend towards sustainability and especially environmental factors. Since then, the fight for human survival and business over the past year has shifted focus. Yet sustainability is here to stay, and critical in order to save our planet.

In brief - As a trade association, it is important to get insights, to be relevant and stay up to date in our service offer to our 90 members Life Science Companies and a continuous dialogue with the Swedish Ministry of Industry. But also, in contacts with authorities, organizations, and decision makers, assisting and informing them on questions vital to the industry. The organization also represents Sweden in the ethical work of international trade organizations

For the third year in a row, The Swedish Childhood Cancer Foundation arranged a gala-night with the main purpose to get TV- viewers to become children's supporters/monthly donors to support children in the battle against cancer.

Opticom took the opportunity to hear and discuss What’s cooking in Pharma, at the annual Eye for Pharma’s Barcelona Conference 2017.

Our latest edition of Forest Insights is packed with useful information, why true customer insight requires more than yes/no, how we speak your and your customers' language to provide a level of accountability and quality, also, find out what Klabin says about us.

Why Opticom? “We had seen some very interesting results from a consumer survey Opticom conducted for SCA in Europe, the U.S. and Asia and we were keen to do the same in Latin America. We wanted to examine consumer perceptions of the paper and board industry and of our brand in the market.

Our latest edition of Forest Insights is packed with useful information on how to turn data into knowledge. Understand why accurate market research matters, the pitfalls to watch out for if conducting your own surveys, and our Top 10 tips for getting it right first time.

SCA is no stranger to our services having used Opticom for numerous customer surveys over the years, but the company’s intention to treble its CTMP capacity was an added impetus to conduct a CTMP-specific customer survey.

The latest issue of Forest Insights is out now!

We know that and so do you. Job done? If only. Trees are an emotive issue for the consumer, who likes seeing trees planted, but not harvested. So what to do?