We are very excited to announce the launch of our new career site!

Better understanding customers and other important stakeholders is critical to become a market leader … but not as easy as it sounds if you are missing the step of making sure valuable learnings result in actions that are ready for implementation.

The event's theme is "Paper-based packaing: consumer preferences and perceptions".

In brief – Holmen Paper wanted quick confirmation that a new product concept had market potential and was commercially relevant. In order to test the new concept Holmen Paper launched an extensive market research project including in-depth interviews with potential customers in 15 European countries. “We have gained market knowledge and it has also been an excellent market temperature sensor, giving us guidance on the way forward and helping us in our strategic decision making” explains Tommy Wiksand, VP Business Development at Holmen Paper. The encouraging feedback gave Holmen Paper the necessary proof-of-concept to continue testing and fine-tuning the product offering. Read the full story of how Holmen Paper is utilizing this in-depth feedback from potential customers to drive new business development.

In brief - Results from a comprehensive study among key customers across 12 different countries in Europe, North Africa and Asia show that customers express a very positive attitude towards SCA Wood. “We want our customers to be heard and understood” explains Vanessa Pihlström, Marketing Communication Officer.

Can 445 million European be wrong?

Don't lose momentum, take this exceptional opportunity and reach out to your most important stakeholders. Meet, discuss, gain insights and inspire your target groups with our virtual meeting method. Mixing live broadcasting with interactive on-line discussions under the guidance of our experienced moderators.

EcoVadis is the world’s most trusted provider of business sustainability ratings, intelligence and collaborative performance improvement tools for global supply chains. Combining People, Process and Platform.

“Greatly appreciated by our customers and an invaluable tool to strengthen customer relations and further improve SCA’s market position”. Mikael Frölander has vast experience from the international forest industry, previously also holding positions at Grycksbo AB, Papyrus and Stora Enso.

On September 12, Mikael spoke at the Europulp/Utipulp seminar in Barcelona. Mikael’s speech focused on “The global consumer perspective on the environment and sustainable forestry”.

Since the first survey conducted in 2004, Opticom’s brand tracking survey has been the industry standard benchmark by which all virgin fibre cartonboard brands are evaluated.

On February 21st, 2000, I was moderating a panel discussion in Stockholm and the theme was: The IT society, a threat against printing paper?

“You can’t see the forest for all the trees”. In Sweden, with some 80 percent of the land covered by forests, that is a pretty obvious remark. But it is also a Swedish proverb, meaning that it’s hard to see what’s under your nose.

There are many people who have been part of Opticom’s history and have been valuable in contributing to our success. Our roots stem from research and analysis, which has provided our clients with true customer knowledge. This knowledge has served as the foundation for decisions that aim at creating bottom line value for our customers across the industry.

Take a closer look at the cardboard box that you just opened, or the newspaper you finished reading, or the bag of toilet tissue you recently bought. In an earlier life, they all used to be trees. Or rather, the cellulose fibres these products are made of used to be trees. But since then, the fibres have made a long journey.

You probably don’t have the faintest idea. But it is an important question to ask. Not only for you, but the entire globe. Think about how much you care about the food you eat. You ask questions, such as were the hens happy laying the eggs? Did the cows eat well? Are the carrots grown organically? Or did the peas get sprinkled with pesticides? It’s also become more important to know about the entire value chain, if the products come from a farm nearby, or have they been flown across the globe?

Now here’s a challenging line of thought. We know that polymer materials, commonly known as micro plastics, are literarily flooding our oceans, endangering numerous species. Almost all of these micro pieces of plastics come from discarded packaging; bags, cartons, bottles, trays, wraps, blisters, you name it. To make things worse, the absolute majority of these packaging stem from fossil oil. So, they don’t only kill fish, they contribute to climate change.

Over the years, Opticom has conducted extensive research on buying behavior among customers in the pulp and paper industry. In particular, our Brand Equity surveys have demonstrated the complexity of the paper buying market and the consequently difficult task of segmenting the customers into distinct and easily manageable marketing categories.

Digital technologies are contributing to rapid and fundamental changes in almost every aspect of our daily lives and this trend shows no sign of slowing down, not least within the healthcare sector which has seen a significant acceleration towards digital transformation since the pandemic began. As a result, venture capital funding for digital health companies in 2021 was a record $46.6 billion.

One of the biggest bottlenecks in getting advanced drug therapies and vaccines to patients in need has nothing to do with funding, research, or a lack of participants in trials — but the actual packaging of the pharma product. There are many boxes to tick when choosing the most appropriate packaging: including preservation of therapeutic effects, ensuring global supply with minimal environmental impact, avoiding counterfeit, using best chain-of-custody, among others.