From mid-August Opticom has started the preparations for the 2009 edition of the “Brand Equity Tracking Survey – Office Paper”. In addition to the more than 4 000 interviews in the basic countries Germany, France, the United Kingdom, Italy, Spain, the Netherlands and Belgium, interviews with professional purchasers of office paper will be conducted in Poland, Switzerland, Sweden, and Denmark.

The “Brand Equity Tracking Survey – Office Paper” has throughout the years provided Opticom’s clients with more than just a ranking of the leading office paper brands. Combining the yearly up-dated research results and Opticom’s extensive experience from the paper industry with our clients’ own knowledge and market data has allowed leading paper producers and distributors to make better business decisions when it comes to the marketing and the branding of office paper.

As fieldwork will be conducted in September and October, reports will be available towards the end of 2009. For more information, or a customised study quote, please contact Marijn van der Sluijs at +46 8 50 30 90 00 or marijn(at)

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