Every three years, we conduct an in-depth customer study for SCA Containerboard. Mikael Frölander, VP Sales & Marketing SCA Containerboard, explains why: “We got the results of our latest study from Opticom in June, and we are currently analysing the findings. This is the fourth in the regular series, so we have been working with Opticom to better understand our customers for over a decade. Consistency is important. As well as understanding the mood of the day, we can also track and monitor our performance and the market as viewed by our customers over time. We can see what customers perceive we have done well, where we’ve improved or where there is more to be done. The beauty of this study is that Opticom knows us, understands the industry, and can gather meaningful, reliable and detailed feedback on our behalf.”

Mavatar is at the forefront of precision medicine, leveraging over 20 years of research to push the boundaries of personalized healthcare. By incorporating AI and big data into their approach, Mavatar is working to revolutionize how diseases are understood and treated. To support their innovative mission, Mavatar partnered with Opticom to gain valuable insights and expand their network within the healthcare industry.

Isofol Medical AB works to improve the quality of life and survival rates for cancer patients. Their drug candidate, arfolitixorin, aims to enhance treatment efficacy for solid tumors, including colorectal cancer. Isofol, leveraging a virtual organization model, collaborates extensively with other companies to drive development forward. To support their initiatives, they commissioned Opticom for a rapid research project in the medical community across Europe and the US.

The EU Packaging and Packaging Waste Regulation (PPWR) is the biggest overhaul of European packaging rules in years. Currently under review by the European Parliament and Council, launched in November 2022, it aims to reduce Europe’s packaging waste and promote reusable alternatives. It includes proposals for packaging reduction targets for Member States and strict reusable and refill targets for in-store dining and takeaway services.

Don’t take our word for it. That’s the view from SCA Pulp’s Sales Director for Italy and Austria, Marcus Hellberg, who recently hosted a workshop event with us to review the results of their latest in-depth customer study with Opticom.

Swedish forest products group Södra has been working with Opticom for some 20 years to track customer satisfaction for its pulp products. Now its Bioproducts team has added us to its toolbox, conducting the company’s first in-depth survey of its growing solid bioproducts customer base.

Novo Nordisk is one of the companies at the forefront of developing new drug treatments for Obesity and they commissioned Opticom in the spring of 2022 to conduct a series of in-depth interviews with key people in Sweden with insight into the current and future of Obesity care.

In brief - As a trade association, it is important to get insights, to be relevant and stay up to date in our service offer to our 90 members Life Science Companies and a continuous dialogue with the Swedish Ministry of Industry. But also, in contacts with authorities, organizations, and decision makers, assisting and informing them on questions vital to the industry. The organization also represents Sweden in the ethical work of international trade organizations

In brief – Results from a comprehensive survey among 6591 consumers in 13 Latin American countries show that the concern for the environment has increased by 77% over the past 12 months. Latin American consumers also claim that they prefer paper-based packaging material over plastics, and they are ready to pay more for a more sustainable solution. “We have received very positive response from the interactions that we have had after the results were published, says Fernanda Cavaletti Santos, Strategic Market Consultant at Klabin, based in São Paolo, Brazil. The joint market research project conducted with Opticom helped Klabin to gain very valuable insights on how consumers all across Latin America reason around the concept of packaging and sustainability. ​

Testing marketing material before it goes into production and is launched is becoming increasingly important, especially among leading pharmaceutical companies. Anna Burrows, Account Director at Up There Everywhere, a Stockholm-based global digital advertising agency handling marketing campaigns for Galderma, specializing in dermatological injectables and skin care products, believes that this is a model for the future.

In brief - Results from a comprehensive study among key customers across 12 different countries in Europe, North Africa and Asia show that customers express a very positive attitude towards SCA Wood. “We want our customers to be heard and understood” explains Vanessa Pihlström, Marketing Communication Officer.

A customer survey is a useful tool to gather feedback and develop a greater understanding of your customers, but what really counts is what you do with the results.